One of the reasons that Genesis Mining has held onto their popularity in the cryptocurrency industry is based on their reliability and innovation, attracting the attention of miners, professionals, and others. However, one of their biggest reasons for notoriety is their cryptocurrency initiatives.
The entertaining and promotional campaigns bring awareness to the community, and their jesting has been widely appreciated.
Bitcoin, the first cryptocurrency ever, was brought into the economy as a whitepaper in 2008. Now, a decade later, this small start has resulted in a strong crypto-ecosystem that has (at minimum) hundreds of platforms, tokens, and blockchains.
Recently, Genesis Mining wanted to highlight how successful the crypto technology has been through the financial industry with a tongue-in-cheek Halloween theme. The theme teases,
“Scaring the financial industry since Halloween 2008.”
Over the last few years, many institutions have come to believe that cryptocurrency is a threat to their business model, which seems to be credited to the decentralized nature of them.
Some arguments have also been made for the speed and cost of transactions that are settled on a distributed ledger. This campaign seems to be focused on reminding the traditional finance industry that cryptocurrency is sticking around.
The campaign was seen during the World Crypto Con in Las Vegas, splayed across a truck. There seemed to be over 900,000 people that saw the banner, while some crypto executives (like Steven McFary of HackCrypto) decided to show their followers on Twitter by posting an image of the truck.
The event was a who’s who of the crypto world, including names like Charlie Lee of Litecoin, Charley Shrem of the Bitcoin Foundation, and others.
Most of the time, Genesis Mining gets a positive reception with their stunts. During their #ExploreBitcoin campaign a few years ago, they purchased advertising space on multiple taxicabs and billboards all over the United States to bring crypto into the mainstream economy. During the Miami Bitcoin Conference, they even had a billboard to criticize Jamie Dimon (JPMorgan Chase) for his negative comments about the market. The billboard said,
“You’re Right, Jamie. Bitcoin will eat your lunch.”
Along with Dimon, Genesis Mining did not hold back in their attack on Warren Buffet, asking that he not portray cryptocurrency in a bad light for his misunderstanding. Specifically, ,their billboard said,
“Warren, you said you were wrong about Google and Amazon. Maybe you’re wrong about Bitcoin?” Notably, Warren Buffet has said before that Bitcoin is “probably rat poison squared.”
As a continued advocate for crypto, Genesis Mining continues to create some massive campaigns to stamp out a stronger message than the naysayers. It will be exciting to see what happens next.