The growth of online travel agencies is a perfect example of how new technology can disrupt an existing industry. These online agencies have a huge advantage over the normal hotels since they are able to offer consumers low prices and more options.
However, it is not all rosy for the online travel agency; the traditional hotel sector is slowly adopting the online technology. However, these hotels are still lagging behind. They need to work faster. Otherwise, intermediaries that get them in touch with customers could start making more than them. The GOeureka team thinks they may have found something that will give the hotel an edge over agencies. To do this, they have decided to augment the existing loyalty programs with blockchain technology.
The aim of the GO project is to utilize the blockchain to create a symbiotic relationship between hotels and customers. Hotels will maintain control of their brand while customers will get more value at the same price.
The GOeureka Vision
GO has a plan to create an online ecosystem where businesses thrive by offering the best services to travelers. As a technology partner for the hotel industry, GO will offer a simple and direct app and web experience to users without the high commissions on most sites. By freeing up resources for hotels, GO will make it possible for them to offer better customer value and service with their resources.
GOeureka Transparency And The Blockchain
A key feature of the blockchain is accountability. Go will use the blockchain to make sure that accountability and transparency are maintained in the ecosystem. Go will replace the pay to play arrangement utilized by most travel agencies. The platform will be unbiased and no commission will be charged on users. On GO, hotels will no longer need to pay for visibility. All displays and search results will be determined by the performance of a hotel and the reviews it gets from its users.
GOeureka Hotel Booking Loyalty Programs With The Blockchain
If a hotel wishes to integrate, the GO ecosystem will offer an API where a hotel can link their inventory with the reservation system. There will be guides offered to the hotel’s IT department to make the integration seamless. Go will also integrate with the property management software of a hotel via strategic partnerships.
One issue that GO will solve is the disconnected loyalty programs. Today, every airline, car rental service, and the hotel will have its own loyalty program. This makes it hard for ordinary consumers to accumulate enough points to redeem for significant rewards.
An integrated loyalty program powered by the blockchain is the future. Go will create an interoperable program that is powered by this technology. Users will have the option to convert the loyalty program points of a hotel in GO credits. With this system, loyalty points earned from a car rental service can be converted into GO credits. This can then be used to pay for a hotel room.
GOeureka GO Token ICO Details
- Start: June 1, 2018
- Name: GOeureka
- Ticker: GOT
- Price: One GOT Token= $0.30
- Start: July 1, 2018
- End: July 31, 2018