Google Analytics Provides Interesting Specifics About Bitcoin Demographics Via Coindance


  • CoinDance gathered information from Google Analytics about Bitcoin demographics
  • They provided data about users’ interests, affinities and also how they enter the crypto market

Google Analytics provides more information about Bitcoin and which are the most important demographics around the most popular digital asset. In general, people know that Bitcoin is currently used mostly by male millennial individuals. However, there are many important things that can be taken into account.

Bitcoin’s Demographics

As reported by Coindance with Google Analytics data,Bitcoin users have some common interests and topics in common. The most common interest is related to the financial industry and investing with 8.14% of users having this interest in the space. This was followed by software design with 3.72% and banking services with 3.3%

Other common topics with a lower penetration include employment, consumer electronics, computers and peripherals, dating services, travel and real estate.

In terms of affinities, 7.29% of the Bitcoin users consider themselves Avid Investors. This was followed by technophiles with 6.98%, Shutterbugs with 6.64%, Movie Lovers 5.92% and TV Lovers with 5.55%. Other categories included news junkies, political junkies, mobile enthusiasts, music lovers, and travel buffs.

As mentioned before and as previously supposed, male engagement is 90.09% while female engagement is just 9.91%. This shows that a large part of the population is not yet being attracted by digital assets and cryptocurrencies.

Most of the individuals participating in the cryptocurrency market are aged between 25 and 34. They account for almost 48% of the Bitcoin community. Individuals between 35 and 44 account for 28.33% of the community. 9.6 of the users are between 45 and 54 and just 9.34% of the Bitcoin community is between 18 and 24 years old.

Finally, most of the users in the Bitcoin community use Google Chrome as a web browser (62.46%). Meanwhile, 16.55% use Safari, followed by Firefox with 8.77%.

Bitcoin (BTC) Live Price

1 BTC/USD =$50,600.2829 change ~ -11.50%

Coin Market Cap

$946.66 Billion

24 Hour Volume

$35.36 Billion

24 Hour VWAP

$54.81 K

24 Hour Change

$-5,819.47

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