Greatest Women’s Tennis Player of All Time Serena Williams’ New Venture Arm Invests in Coinbase

Coinbase, one of the most popular cryptocurrency exchanges in the market, has received support from Serena Williams and its company Serena Ventures. In a recent post published on Instagram, Williams published an image in which she shows the companies in which she has invested over the past five years.

Serena Ventures Invests In Coinbase

In a recent Instagram post shared with her over 10.9 million followers, Serena Williams shows that she has been building a portfolio of companies in which she has invested in the last five years.

About it, she wrote:

View this post on Instagram

In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity. Slide right to see a few brands in our portfolio. We have so many exciting things coming up! Learn more at serenaventures.com. Link in bio.

A post shared by Serena Williams (@serenawilliams) on Apr 17, 2019 at 5:59am PDT

One of the many companies in which Serena Williams invested in is Coinbase. The startup is the largest exchange in the United States and its CEO is Brian Armstrong. At the same time, the platform has a presence in other markets such as Europe and it is planning to launch in Japan. Moreover, the company announced Crypto-to-Crypto services in other countries such as Argentina, Chile, New Zealand, Hong Kong and South Korea.

Serena Ventures will be mentoring young founders and early-stage startups. There are other firms besides Coinbase in which Serena Ventures invested, including Litle Spoon Lola, Masterclass, Neighborhood Goods and The Wing, among others. She has also mentioned in this post that they have many other exciting things coming up.

The vice president of the company is the former asset manager at JP Morgan, Alison Rapaport. This shows that the firm is very well advised and has a special team behind planning these investments.

Coinbase has experienced an important growth over the last few years with the expansion of the virtual currency market. The company is onboarding a large number of users per month, even the market has been in a bear trend last year.