On February 1st “Bock Chain” was launched which is a new beer that uses blockchain technology to trace the grain ingredients from field to can. It was the result of Alberta-based companies Hamill Farms, Canada Malting Co. (a GrainCorp company), Red Shed Malting and Last Best Brewing & Distilling having teamed up with TE-FOOD.
The Bock Chain cans feature a QR code on the label, which customers scan on their phone to view details about the product and its origins. The QR code unlocks a microsite containing videos, photos, maps, data, timestamps and more to capture the journey from seed to can. A time-lapse video shows the barley growing in the field and animated maps represent the journey from location to location. Each stop features photos, videos, and descriptions of the processing at that site, including timestamps and analysis. The microsite also enables consumers to share their Bock Chain experience via a social link.
Bock Chain is a lager with 5.7% alcohol by volume. The beer is being distributed throughout Alberta in cans and available at Last Best Brewing & Distilling while supplies last.
“Blockchain technology allows drinkers to trace their beer all the way back to the farm. With brewery supply chains becoming more complex, it’s fantastic to work with local farmers and see exactly where the barley in our beer comes from,”
said Phil Brian, Director of Brewing at Last Best Brewing & Distilling.
TE-FOOD is the most popular blockchain based farm-to-table food traceability solution. It serves over 6,000 business customers and handles 400,000 business transactions each day. TE-FOOD provides a wide range of tools for food companies to track and trace food quality and logistics data throughout the supply chain. It was selected to join TERRA Food & AgTech Accelerator’s program in September 2018.
Projects like these are essential for food manufacturers to increase supply chain transparency. There are many companies are going out of their way to allow their user to give this information. In November 2018, the largest private company in the United States, Cargill, implemented a new blockchain system that allows customers to track which turkey they bought. With the Honeysuckle White Traceability Program, Cargill tracked each bird from the farm through processing to retailer.