Hewlett Packard Enterprise And Continental Launch Blockchain Vehicle Data Monetization Platform
Blockchain-Based Platform Announced As Result Of Partnership Between Hewlett Packard Enterprise And Continental Tech Company
The Hewlett Packard name is known by nearly anyone that has ever purchased a computer or related electronic device. Their influence in the tech industry is substantial, which just makes the announcement of their launch of a blockchain-based platform for the improvement of driver safety all the more celebratory. To make these efforts possible, Hewlett Packard Enterprise (HPE) is partnering with another tech company – Continental, which Continental announced via press release on their official website.
The release states that the new platform is planned for launch this year, and it will be used “for sharing vehicle data to enable new digital services that improve driver safety and convenience.” It continues, saying,
“At the same time the platform shall help car manufacturers to monetize their data and differentiate their brand. Based on blockchain technology, the platform provides data sovereignty, security, transparency, and efficiency to overcome the barriers of sharing vehicle data.”
Breaking down data silos while helping companies to work together is something that any enterprise understands. When the situation involves connected and autonomous vehicles, sharing information amongst other brands will more greatly help services that alert drivers of traffic hazards and offer the best travel routes.
Phil Davis, the President of Hybrid IT and the Chief Sales Officer of HPE, said,
“Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence. Together with Continental, we provide the key to unlock the value of this data treasure, not by taking control of the data ourselves, but by giving control to the drivers and car manufacturers.”
By creating a data-monetarization platform, trading data between car manufacturers and related companies becomes easy. However, since the entire program is based around the consent of the driver, the new platform will involve a consent management system with easy access to “opt it” or “opt out” selection. The privacy of drivers is of the utmost importance to HPE and Continental.
So far, the feedback on this approach has been positive. A member of Continental AG’s executive board, Helmut Matschi, said,
“We are sure that our platform cuts the Gordian knot of data sharing and data privacy. We invite car manufacturers globally to join our platform and collaboratively shape this quickly growing ecosystem.”
Part of the partnership includes the additional services from both Continental and HPE for data trading, including centralized and decentralized options for data monetization. Reassuring customers, the press release added,
“Furthermore, the platform is compliant with the VDA NEVADA Share & Secure concept which was developed by the German automotive industry to govern the secure transmission and transfer of vehicle-generated data to third parties.”
To demonstrate the new blockchain-based platform via driving simulator, consumers that attend the Mobile World Congress in Barcelona can visit the HPE booth. The event will go from February 25th to 28th, and attendees can find HPE at booth 3E11, which is located in hall 3.
For individuals that want a greater understanding before the event, or for potential users that cannot attend at all, HPE has published a video to further explain the technology and the world with Continental. The video can be viewed at https://media.now.hpe.com/program.aspx?key=PPPOQKFHLG.