Hong Kong Airlines Cathay Pacific Starts Blockchain Rewards Program


Airline giants Cathay Pacific joins a growing list of airline operators exploring applications of blockchain technology. The Hong Kong based airline will launch its first of blockchain based application to issue air miles to customers over a single distributed ledger that will enable customers, the airlines’ partners and the airline manage member rewards in real-time.

The Mobile App has been designed by Cathay Pacific and Asia Miles. It has been delivered by Accenture, using a mixture of deep blockchain, loyalty and aviation industry technology expertise. By harnessing blockchain technology, the Cathay Pacific Group and Asia Miles are providing Asia Miles partners a single data source when managing account activity. This allows Asia Miles, partners, and members a near real-time ability to manage rewards.

Cathay Pacific general manager IT Solutions, Lawrence Fong, said:

“Cathay Pacific is committed to benefiting customers through innovation and technology. We are pleased to partner with Accenture and we will continue to leverage its technology to develop more applications that our customers value. As a start, we are very excited by the first offering resulting from our co-operation – the marketing campaign launched by Asia Miles which we expect to be well received. ”

As the Cathay Pacific Group actively pursues new technology, the use of blockchain defines the future of business using a transparent and secure transaction database. Blockchain can be leveraged to provide a better experience, enhanced engagement level, more efficient operation and much more.

Blockchain has the ability to provide airlines with better security and identity compositions for their regular operations. It provides secure platforms to store and share customer information with little risk compared to the current technology.

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