Blockchain technology is currently revolutionizing a wide range of different industries. Virtually any platform or system that involves transferring value or funds between individuals can benefit from blockchain technology, especially those that require trusted agreements between separate parties.
The initial coin offering ecosystem is currently home to many different innovative and disruptive platforms that are aiming to destabilize and innovate in a variety of different ways. One industry that is strangely neglected by the ICO ecosystem, however, is the marketing industry.
A new initial coin offering, however, aims to change this by bringing blockchain technology to the affiliate marketing industry. The affiliate marketing industry is one of the most profitable online marketing sectors, but is currently controlled by a small number of centralized platforms that make it difficult for newer players to access the benefits offered by affiliate marketing.
Hoqu is the world’s first decentralized affiliate platform, and aims to allow merchants and affiliates to interact directly without the need for brokers or other third parties that drive up the price of affiliate marketing and cut into profits as well as ensuring fair CPA deals through the use of innovative smart contracts on the blockchain.
In this article, we’ll take a look at the Hoqu platform and find out how it works, as well as examining the upcoming Hoqu ICO and what it entails to help you determine whether it’s worth taking a closer look at.
What Is Hoqu?
The online marketing environment has a global turnover of more than $200 billion, and it’s inevitable that this massive market segment will adopt blockchain technology at some point in the near future.
Merchants and affiliates are currently separated by several layers of intermediaries that cut into profits and make marketing more expensive. Bank-based payment system traditionally take between 3% and 5% per transaction, while CPA networks can take another 15% to 25%. Advertising costs and platforms can take another 5% to 15%, making affiliate marketing a costly endeavor.
The Hoqu platform will eliminate these intermediates, cutting out a massive 44% in transaction and intermediary costs by charging a simple 0.5% commission though Hoqu-based smart contracts.
Hoqu offers lower costs and a complete lack of brokers, and allows affiliate networks to use the Hoqu platform at absolutely no cost. The Hoqu platform also eliminates the barrier to entry presented to newer affiliate markets by making it possible to register in just a few clicks, and provides autonomous modules.
For merchants, Hoqu offers a huge selection of effective professional marketers as well as low commission and a powerful anti-fraud system. Affiliates are able to use the Hoqu platform to access fair and transparent smart contract deals, while CPA networks are able to use Hoqu to access fair reputation ranking and fair competition.
The Hoqu ICO
The Hoqu platform will operate on the HQX token, of which 577,777,200 will be available. 10% of the total HQX tokens will be distributed to the Hoqu team, while 21% will be reserved for marketing. A further 19% will be directed toward product development, with 3% reserved for legal requirements and 15% for business functions.
The HQX token will be based on the Ethereum ERC20 token standard, and can be purchased with ETH during both the pre-sale and the Hoqu ICO. The Hoqu token pre-sale begins on the 13th November 2017, while the ICO itself launches on the 27th of November and runs until the 26th of December.
Hoqu is currently the only platform that is aiming to decentralize the convoluted and messy affiliate marketing ecosystem. Whether you’re an affiliate market or you frequently use affiliate marketers in your marketing strategy, Hoqu is definitely worth investing in.