Hotels.com Partners with Bitcoin Shopping Rewards Startup Lolli for Booking Travel
- Lolli, a Bitcoin startup, has partnered with Hotels.com to give consumers Bitcoin benefits.
- The partnership also links Lolli with Booking.com.
Blockchain technology has been used in multiple companies already to organize travel and more. However, Hotels.com is setting themselves apart with a new partnership involving a Bitcoin startup called Lolli. This rewards shopping app and Hotels.com will provide a service that allows consumers to book travel with their cryptocurrency.
With this partnership, the firm has access to both Booking.com and Hotels.com, according to an announcement by Lolli. Lolli was originally founded last year in March, providing users a chance to earn Satoshis as they shop, which is the smallest unit of Bitcoin.
Their claims state that the firm is the first bitcoin rewards application of its nature, in that it has 500 partner brands. Some of those brands include Hilton, Marriott, Priceline, and others.
In an announcement by Lolli, CEO Alex Adelman explained that they are using the partnerships with Booking.com and Hotels.com as a way to expand their platform internationally “in the coming months.” Adelman added, “Canada has been in high demand,” leading him to believe that their market is perfect for testing and preparing to expand to other countries in the future.
Adelman stated that this is the first time that many of the Lolli users are able to get Bitcoin, considering the feedback he cited from his team. With the costs associated with travel, including both flights and hotels, there are some users that have already accrued over $100 in Bitcoin, and “we want that number to grow,” said Adelman.
Now that Lolli is connected with Hotels.com, the app makes it possible for users to gain up to 3.5% Bitcoin on each of their purchases. There are over 325,000 properties, which are spread amongst 19,000 locations around the world.
Before the partnership was announced, there was a giveaway quiz promoted by Lolli on Twitter, saying that the person who correctly would guess the new partner would be the recipient of 0.01 BTC, worth approximately $100.
In an oversubscribed seed round with Digital Currency Group, Lolli raised $2.25 million with investors in November last year. With this integration of Bitcoin, Lolli joins the likes of Cheapair, which was the first one to accept Bitcoin in 2014.
Corporate Traveler, the largest travel management company in the United Kingdom, announced that they would be accepting the crypto asset in April.
A fan of Lolli, Stephanie Verin, spoke with CoinDesk about the expansion, standing to greatly benefit her at her Switzerland residence. She explained that she is looking forward to the expansion, and that this is the first time that she sees a startup that is thinking beyond the ethos of Bitcoin, while still being “accepted by all the bitcoiners.”