HubDSP is a demand-side platform (DSP) system created by Denmark’s CCEDK ApS. Find out how this advertising platform works today in our HubDSP review.
What Is HubDSP?
HubDSP is a marketing and advertising platform created by CCEDK ApS, a Denmark-headquartered company. HubDSP is a demand-side platform where customers can participate in bidding using an automatic system and dynamic rates.
The overall goal is to make the advertising industry – including media purchasing – more efficient. To assess efficient rates, HubDSP monitors multiple ad exchanges at the same time.
One of the key features of HubDSP is its ability to analyze a huge number of ad campaign attributes. Specifically, CCEDK ApS makes billions of decisions by analyzing ad campaign attributes. At the same time, the platform provides instant access to billions of ad impressions.
Advertisers gain access to unique features like audience projecting, campaign planning, on-time analytics delivery, and real-time optimization.
Ultimately, with HubDSP, advertisers can make smarter choices and fine-tune advertising campaigns to be more efficient and cost-effective than ever before. That means better ROI on campaigns.
According to research posted by HubDSP in 2016, 55% of digital display adds in the United States were purchased programmatically in 2015. That’s $14.88 billion worth of advertising. In 2016, that number was expected to rise to 63% of display ad spending. By the end of 2017, sales are expected to increase to $32 billion.
With that in mind, HubDSP wants to drop the old advertising platforms and embrace the new. It makes big data more accessible to everyone.
How Does HubDSP Work?
Advertisers can use HubDSP to buy digital advertising inventory. The demand-side platform allows buyers to manage multiple ad exchange and data exchange accounts through one single interface. Real-time bidding takes place within the ad exchanges.
Using a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
Thanks to the HubDSP advertising solution, advertisers can reach audiences across multiple channels. Advertisers also have access to improved data they can use to optimize their campaign.
As the HubDSP website explains, “There is no easier way to get started with programmatic advertising and succeed.” You can compete against programmatic advertisers regardless of your size or resources.
HubDSP aims to improve advertising in all of the following ways:
HubDSP is where efficiency and real-time bidding advertising go hand-in-hand. The platform promises to offer smart costs and unique capabilities, working as “your superior advertising partner to maximize profits for every dollar spent.”
Reach Audiences In Multiple Spaces:
Using HubDSP, you can reach your audience no matter what their profile may be. “You can reach the right target segments at the right time, place, device, and price.”
Minimal Risk Of Fraud:
DSP keeps your brand safe with a platform monitoring and blocking solution that minimizes your exposure to fraudulent activity. HubDSP’s built-in brand safety tools “let you define your tolerance level, set rules, create whitelists and blacklists, and set up real-time blocking services.”
That’s important, because machine-learning algorithms can identify fraudulent patterns and avoid them. Advertisers can see where low-quality leads are coming from, and make adjustments based on that information.
CCEDK launched HubDSP in 2016. The platform is catered towards advertisers interested in programmatic advertising.
HubDSP is a demand-side platform catered towards advertisers interested in programmatic advertising. The platform gives a special focus and attention to crypto-advertisers, and was built to address their increasing audience size.
Overall, HubDSP wants to help advertisers earn more money at less cost, making their advertising campaigns more efficient and making programmatic advertising a more viable option.
You can learn more about HubDSP by visiting the platform’s official website.