HYGH: The Future of Outdoor Advertising via P2P Blockchain Advertising?
HYGH prides itself in being a P2P content management system and advertising network. The platform seeks to connect brands with the companies and organizations running public display systems. The HYGH platform is easily manageable through the official website. By doing this, any person with access to the ecosystem can easily become an advertiser. With it, you no longer have to worry about your company size, available resources, or even advertising budget.
What Makes HYGH Unique?
The team behind the platform and its underlying infrastructure comprise of industry innovators, professionals, and award-winning advertising experts. The purpose of developing the platform is to assist in disrupting how companies and organizations market their brands. HYGH seeks to democratize the advertising methods in use today by addressing the problems already established.
The Current Problems—What Are They?
Have you ever asked yourself how much money it requires for a company or an organization to conduct an outdoor investment? The truth is that huge amounts of resources are needed. To start with, the advertiser needs to come up with an upfront investment that has to go towards hiring or purchasing display screens. For many businesses, the cost is too high to pay, especially considering that it is fixed, thus non-negotiable.
Traditionally, you have to book your preferred advertising space for many months in advance. While at it, note that you can only book it for extended durations, and not as a one-day affair. Companies running short-term campaigns end up finding such rules and requirements prohibitive. It also ensures that there is no space or available resource for small and medium enterprises looking to run spontaneous marketing efforts.
Many established companies in the advertising industry only provide access to the display screens already on location. What this means is that as soon as a given campaign gets set, no changes can occur to it. As an advertiser, you find it harder to respond to environmental and situational changes.
Additionally, do you know what owns that screen you always encounter when heading into the office in the morning or when heading home after work? Not many potential advertisers know who owns or even manages screens they would want to lease at some point. It, therefore, makes it nearly impossible for them to know how to proceed if they need to lease a screen or have an issue addressed.
The HYGH Solution
HYGH is here to provide a solution to all these problems. The solution is in the form of a decentralized solution that will empower all companies, regardless of size, advertising budget, and industry knowledge. It is about ensuring that all businesses get to enjoy the benefits that come with outdoor advertising. Additionally, businesses also get to learn how they can get to earn a passive income from running advertisements from their hotels, restaurants, or shop.
The introduction of the HYGH token also means that businesses of all sizes can also invest in the future of outdoor marketing, while at the same time earning some income from their efforts. By advertising with HYGH, you get to receive precise targeting, earn a passive income, and receive real-time analytics on all your advertising campaigns.