IBM iX & Mediaocean Form Blockchain Consortium For Advertising Transparency
IBM iX – Is Big Blue’s new virtual strategy arm – and its an ad platform provider known as MediaOcean that is signing up for job while working with the team to form a type of blockchain specialty group that has the goal of solving some of the major issues found within the ad world.
The new group is already taking on some of the largest groups in the world, Big named brands like Kelloggs, Kimberly-Clark, Pfizer, and Unilever. They will all be using the blockchain technology to make the most transparent, honest companies who can build real sustainability via accountability and trust. In the advertising this is major, it was all released through a press release recently seen by the industry.
The new movement is being created as a major blockchain solution – one that is using the IBM blockchain to work with MediaOcean’s campgain management team. The firm is saying directly that an immutable, very comprehensive view of the digital ad supply chain is helping firms to figure out exactly where their personal ad budget is officially being spent.
The following statement was heard to be said by Bill Wise, the CEO of Mediaocean:
“In recent years, … the industry has been plagued with unsustainable economics and transparency issues that hinder progress – particularly around intermediary fees and non-working media. By partnering with IBM, we're able to launch the first advertising blockchain solution that will improve spend transparency – at scale. “
The iX of IBM Babs Rangaigh also commented on the blockchain tech protocol, saying:
“a single source of truth to any given media buy, eliminating the doubt and uncertainty that is common today.”
The pilot blockchain ad solution will launch later this year in July, the press release declares.