More

    IBM To Launch ‘Thank My Farmer' A Seed-to-Store Blockchain-Based Coffee Tracking App

    A new blockchain app from IBM will make it possible for coffee consumers who are interested in sustainability to trace the coffee they’re drinking.

    The app is called Thank My Farmer and allows people to learn things about the coffee places from where they have gotten their so loved beverage and the farm where their coffee has been grown. Built in partnership with Farm Connect and using IBM’s blockchain, Thank My Farmer was unveiled in Las Vegas, at the Consumer Electronics Show. It’s supposed to launch this year.

    10 Important Organizations in the Coffee Industry Supporting the App

    The app is supported by 10 of the most important coffee organizations like The Colombian Coffee Growers Federation (FNC) and Beyers Koffie. It’s also very appreciated because it supports consumers to more informed decisions when it comes to their coffee choices, not to mention it helps with the promotion of coffee suppliers that are using environmentally friendly processing methods.

    Not the First Blockchain Initiative for the Coffee Supply

    It isn’t the first time that blockchain technology is being used to make things transparent when it comes to the coffee supply chain, as Starbucks has said in May 2019 that it will use the Azure blockchain technology from Microsoft to inform consumers about their coffee, while the government in Ethiopia is exploring how blockchain tech could be used to track the country’s coffee exports.

    With IBM’s Thank My Farmer, people will be able to scan QR codes from coffee jars and find out more about where their product is coming from, not to mention they’ll be able to make additional payments to coffee farmers. Founder and president of Farmer Connect, David Behrends explains,

    “After scanning a QR-code, consumers are taken straight to a product page that gives details about the coffee they are drinking. Below that description is an interactive map that shows the journey the coffee has taken. We say you can travel the world through a cup of coffee, and we’d like to help consumers visualize that.”

    Only Selected Brands in the US and Europe for Now

    While the app will be initially available only for some brands in Europe and the USA, IBM is looking to bring in other coffee producers and to create additional support pages for making donations to the communities from areas in which the coffee has been grown.

    Get Free Email Updates!

    *Action* Enter Best Email to Get Trending Crypto News & Bitcoin Market Updates

    I will never give away, trade or sell your email address. You can unsubscribe at any time.

    Oana Ularu
    Oana Ularu
    Curious about what’s going on with all the money in the world, Oana is bringing you the latest news in the crypto world. She’s aware of the fact that you need to know everything that’s happening on the financial scene in order to play the cryptocurrency market, so you can count on her to share with you every little detail on what matters.

    [Alert] Use the author's self-conducted information at your own risk, do you own research, never invest more than you are willing to lose.

    [Disclosure] The published news and content on BitcoinExchangeGuide should never be used or taken as financial investment advice. Understand trading cryptocurrencies is a very high-risk activity which can result in significant losses. Editorial Policy \\ Investment Disclaimer

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    3,283FansLike
    2,755FollowersFollow
    4,128FollowersFollow

    Live Bitcoin Price & Latest BTC Charts

    Today's Latest Crypto News

    Danone Launches ‘Track & Connect' Putting Baby Formula Supply On Blockchain Technology

    Danone is applying for the first time blockchain, aggregation and serialisation technologies for its infant formula packs. David Boulanger, the company’s senior VP of...

    Deribit Exchange Launches Ethereum Daily Options After Success With Bitcoin Contracts

    The Deribit Exchange specializing in crypto derivatives has launched daily Ether (ETH) options, an announcement from Monday and made on Twitter says. https://twitter.com/DeribitExchange/status/1229345670492016640 The strike price...

    Central Bank of Russia Proposes Amendments To Legal Framework for Tokenization

    The proposed cryptocurrency legislation in Russia could change a lot, now that a new bill for tokenization has been filed. On February 17, the Central...

    Ripple (XRP) Price Analysis (February 17)

    Key Highlights XRP market is under a falling force by the US dollar price valuation. XRP/USD pair’s value now averages a low point at...

    Binance Applies for Singapore Crypto License Under The New Payment Services Act

    Binance crypto exchange through its parent company has applied for Singapore’s new operating license. This follows an upgrade of laws governing crypto in the...

    BitcoinExchangeGuide is a hyper-active daily crypto news portal with care in cultivating the cryptocurrency culture with community contributors who help rewrite the bold future of blockchain finance. Subscribe on Google News, see the mission, authors, editorial links policy, investment disclaimer, privacy policy. Got News? Contact us, we are human too. Note: nothing here is financial advice, do your own research thoroughly.