IdeaFeX Token (IFX): Tokenized Asset Investment Marketplace

What Is IdeaFeX?

IdeaFEX is the marketplace for financing and investment with real-world assets. The public sale of IdeaFEX will take place in about 82 days as of this writing.

IdeaFEX Offers 8 Advantages:

  • Flexibility: it supports real-world assets and product features
  • Access: empower the disenfranchised in deal-making
  • Navigation: enjoy a familiar e-commerce-like experience
  • Features: drive the disperse and discovery of information
  • Agility: innovate business models through the integration
  • Matching: encourage interactions between two sides
  • Transparency: ensure efficiency is robust and long-lasting

Problems IdeaFeX Token (IFX) Has Identified

Inefficient Processes

IdeaFex believes that the existing financial and investment channels are bound to recurring deal attempts that happen with each new potential partner. The higher the degree of recurrence, the costlier it is to scale up in deal search. There is also a lack of a market mechanism for price discovery, which has led to an abundance of over-valued and under-valued deals.

Unnecessary Restrictions

The marginal cost in scaling up deal search leads companies to simply accept deals without caring to get the best ones. There are also imbalances in costs across regions and industries, which eventually lead to imbalances in access. Beyond access, many valuable aspects of a firm’s operations are absent in financing. Besides, flexibility in financing and investment is quite low.

Misaligned Interests

There is a lack of strong governance systems to align the interest among fundraisers and investors. Besides, the structuring and fulfillment of the terms of investment are often unprepared. In the end, fundraisers and investors often walk into deals that they do not fully understand and whose outcomes they cannot fully predict. The overall result is sub-optimal resource allocation.

IdeaFEX Innovative Solutions

For the mentioned problems, IdeaFEX aims to provide the following solutions.

New asset classes and flexibility

IdeaFEX extends the marketplace format to financing and investment in general with the help of distributed ledger technology. For example, the platform supports rent-generating assets as well as physically-delivered product features. These real-world assets make possible a number of investment and business model innovations.

Discovery and Matching

IdeaFEX integrates intelligent and adaptive search and filtering functions similar to those in leading e-commerce platforms. These greatly facilitate navigation, comparison, and decision-making. The platform seeks to make better fund-raiser-investor matching a reality.

Fulfillment of investment returns

Fundraisers that have presold products will deliver them to investors post maturity. Those that have auctioned off exotic assets, shares, or bonds, will distribute rents, dividends, or coupons respectively.

Auction Method and Price Discovery

With its unique auction method, IdeaFEX believes that inputs from all participating investors together determine the final price of the tokens. By design, this market mechanism ensures correct valuation. The price discovered through this process is the one that the secondary market will support.

Broad Access

For the fundraiser, the marginal cost of additional investment is zero. For the investor, the marginal cost of exploring an additional asset is also largely eliminated. Consequently, investors will have much better odds of building a balanced portfolio of assets that they understand and are interested in. Similarly, fundraisers will experience a welcoming boost in their matching with investors.

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