Imbrex Unveils First-Ever Global Decentralized Blockchain Real Estate Marketplace

The first decentralized real estate marketplace syndicating worldwide via the Ethereum blockchain, Imbrex ( has launched.

Imbrex is founded by real estate veteran and tech entrepreneur Stephen King on the strength of the principle that brokerage firms and portfolio owners should maintain control of their valuable proprietary data and resulting leads without the friction of a third-party intermediary.

Imbrex, A Monumental Shift In The Real Estate Ecosystem

Commenting on the launch, King said the launch of Imbrex represents a monumental shift in the real estate ecosystem. By utilizing blockchain technology, Imbrex represents an open communication channels between the world's real estate networks in a secure environment that is entirely owned and controlled by its valued participants.

One of the early adopters of Imbrex, Toll Brothers' expressed excitement about the Imbrex platform and looks forward to long-term benefits from such a global, open source system, according to Kira Sterling, Toll Brothers' Chief Marketing Officer.

As part of the launch, Imbrex is proud to include more than 2,200 nationwide listings from Toll Brothers (NYSE: TOL), an award-winning Fortune 500 company and FORTUNE Magazine's World's Most Admired Companies – #1 Homebuilder four years in a row: 2015, 2016, 2017 and 2018. Toll Brothers builds the widest variety of homes in the industry: Move-up; Empty Nester; Active Adult; Second Home; Urban-Infill; Urban Redevelopment; Golf Course & Country Club; High-Rise; Suburban High Density; Urban & Suburban Rental.

How Imbrex Works

All information on Imbrex is shared via Inter Planetary File System (IPFS), a peer-to-peer distribution protocol. Listing and transactional data is never stored on a third party server; ensuring that ownership, control and access is never relinquished.

Participants are incentivized with IMBREX tokens, or cryptocurrencies, to include, curate and maintain their listing data. A significant cost savings, participants are not charged monthly subscription, syndication or distribution fees and are only responsible for an Ethereum transaction fee of just dollars per month. For example, a firm updating their complete listing data feed on the hour seven days a week, would be charged approximately $7 per month or just over $80 per year.

Akin to a global Multiple Listing Service (MLS), Imbrex is a single destination for global real estate. Free of third-party advertising, buyers can confidentially search up-to-the-minute listings and connect directly with the listing agent and hyper-local expert – always at no cost.

The launch of the network appropriately coincides with Inman Connect. Hosted in high-tech San Francisco from July 17-20, 2018, Connect is an immersive week-long event that brings together more than 4,000 real estate influencers to explore and experience industry-shaping technology.

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