The goal of any company is to continue enticing its consumers so that they stay loyal to the brand. In an innovative effort to bring their followers more, LMAX is bringing in the ability to trade with the five most popular and well-established cryptocurrencies in the industry. This move makes them presently the first and only institutional crypto-exchange, though it would be foolish of other brands not to take note of this new possibility.
The LMAX Exchange Group is a financial technology firm that uses the LMAX exchange as their crypto platform. As of Monday, May 21st, 2018, they have launched an institutional cryptocurrency exchange, which is the first of its kind. Users will have the ability to trade with five of the most popular cryptocurrencies on the market today.
Many investors and traders in the crypto world are excited that a new opportunity is being brought to light, especially considering the constant battle fought to make crypto into a legitimate industry. There are too many worrisome exchanges and ICOs on the market today that it is difficult to find a platform that can be trusted. However, with this door opened to exclusively institutional exchanges, crypto investors will feel more comfortable with their exchanges, allowing themselves to thrive.
In reference to the new exchange, the CEO of LMAX Exchange (David Mercer) said,
“The rise of institutional trading of cryptocurrencies will be a game changer for the industry. We believe our new exchange will support the transformation of the crypto market from the fringes to the mainstream.”
The five eligible tokens will be from Bitcoin, Bitcoin Cash, Litecoin, Ethereum, and Ripple, since they were determined to be the exchanges with the greatest foundation, longevity, and security. However, the big focus is on their level of liquidity.
Everything with the LMAX Exchange will be within the London-based data center for the time being. However, the firm has already publicly stated that they want to open the infrastructure within Tokyo and New York.
Along with the fact that consumers have accessed to exclusively institutional investors, LMAX Digital has a single rulebook for all members to make solutions easier among the multi-signature, secure wallets. This new service will ensure that LMAX continues to thrive, which is promising for a firm that already finished last year with record-high profits.