Interesting Revelations in Piper Jaffray's Holiday 2018 Report as Fortnite V-Bucks Popularity Soars

Earlier this week, a consumer report published by the Piper Jaffray investment and asset management firm had interesting revelations. The report, known as ‘Holiday 2018’, outlined the desires of the younger generation over the imminent festive season.

Interestingly, teenagers ditched their traditional favorites such as cash and gift coupons in favor of digital currencies and ‘V-Bucks’, the in-game money for Fortnite. Similar to cryptocurrencies, V-bucks exist in digital form. Currently, 1,000 V-bucks are worth $9.99. The funds are used to access additional functionalities while playing Fortnite.

Fortnite is a popular shooting game that is available on mobile, console and desktop platforms, both pc and mac. The game is available for free across all app stores, and supports cross-platform play. However, several in-game features require purchasing using V-bucks. Since its inception in Q1 2018, the game has attained $300 million worth of revenue on Apple's App Store. A major contributor to its success is multi-player support.

Besides Fortnite V-bucks, the other significant item that the youth have an interest in is Apple's iPhone. Actually, teenagers expressed their admiration for a couple of Apple products, including Airpods and MacBooks. Gucci came in second place, followed by Vans, Adidas and Lululemon.

Traditionally, iPhones have been perceived as a symbol of affluence. In fact, research conducted on Match.com indicated that iPhone owners are overly judgmental towards individuals who own Android phones. Also, iPhones are preferred by people who earn heftier salaries than Android owners.

The affinity with iPhones cuts across all age groups. This is understandable, as modern-day parents favor a hands-on approach in undertaking their parental responsibilities. In addition, Apple’s marketing techniques have played a key role in the widespread popularity of the device.

Experts believe that the aforesaid approach to parenting can affect the way the children will perceive their surroundings in the future. Precisely, they will maintain contact with their parents, although this will be done using technology rather than physically.

Get Free Email Updates!

*Action* Enter Best Email to Get Trending Crypto News & Bitcoin Market Updates

I will never give away, trade or sell your email address. You can unsubscribe at any time.

Avatar
Bitcoin Exchange Guide News Team
B.E.G. Editorial Team is a gracious group of giving cryptocurrency advocates and blockchain believers who want to ensure we do our part in spreading digital currency awareness and adoption. We are a team of over forty individuals all working as a collective whole to produce around the clock daily news, reviews and insights regarding all major coin updates, token announcements and new releases. Make sure to read our editorial policies and follow us on Twitter, Join us in Telegram. Stay tuned. #bitcoin

[Alert] Use the author's self-conducted information at your own risk, do you own research, never invest more than you are willing to lose.

[Disclosure] The published news and content on BitcoinExchangeGuide should never be used or taken as financial investment advice. Understand trading cryptocurrencies is a very high-risk activity which can result in significant losses. Editorial Policy \\ Investment Disclaimer

LEAVE A REPLY

Please enter your comment!
Please enter your name here

3,511FansLike
2,795FollowersFollow
4,273FollowersFollow

Live Bitcoin Price & Latest BTC Charts

Today's Latest Crypto News

BitcoinExchangeGuide is a hyper-active daily crypto news portal with care in cultivating the cryptocurrency culture with community contributors who help rewrite the bold future of blockchain finance. Subscribe on Google News, see the mission, authors, editorial links policy, investment disclaimer, privacy policy. Got News? Contact us, we are human too. Note: nothing here is financial advice, do your own research thoroughly.

Start Using Crypto Today