IOTA, Primority Partner To Curb The Effects Of Allergic Food Reactions Via Distributed Ledger Tech
The IOTA Foundation is working with Primority to develop a solution that allows users to track food allergens and avoid deadly repercussions easily.
Primority is a food safety management startup that partnered IOTA to the AllerSafe app that allows allergic people to identify foods that have allergens and avert life-threating situations. The new solution leverages blockchain technology and aims to assist over 220 million people who live with food allergies across the world.
How It Works
Primority relies on its 3iVerify platform to collect all relevant information from food manufacturers and stores this data on IOTA's Tangle blockchain. A unique MAM channel represents every product.
The AllerSafe app allows users to identify all potential allergens by scanning the bar code and expiration dates on various food products. The decentralized nature of the IOTA blockchain eliminates the need for sharing private data concerning their allergies.
The Problem Of Food Allergies
According to various studies, about 200 people die every year from allergic reactions after taking certain foods. Children make the majority of these numbers. The reactions are swift, and it takes just one ingredient to produce a fatal consequence. Even the most careful consumers are vulnerable to consuming a deadly allergen, albeit unintentionally.
James Flynn, the CTO of Primority, said that they wanted to demonstrate that there is a solution to life-threatening allergic reactions and that they are effective and affordable. He also revealed that after assessing several options, they settled for IOTA’s next generation blockchain platform because of its ability to scale efficiently.
IOTA is now working to incentivize its users to download and start using the AllerSafe app. The foundation is planning to introduce a rewards program where users will get MIOTA tokens based on the frequency at which they use the app.