IOTA, with Avery Dennison and Luxury Fashion Label ALYX Link Up on a DLT Supply Chain Solution


The German foundation of Blockchain, IOTA, has developed a solution of distributed general ledger technology, DLT, which will facilitate a more sustainable and ethical fashion, together with the alliance of the international company Avery Dennison.

The platform will allow customers to have a complete view of the supply chain process to ensure that products remain ethical and traceable.

The ALYX luxury platform will test the platform to allow its clients a complete view of the supply chain, in an attempt to make a business more sensitive and human, which in past decades has been plagued by scandals for smuggling, abuse and even illegal practices for the making of their unique pieces of luxury.

Customers can track the trip that the purchased item takes, from creation to the point of sale, with an application that reads the QR codes of the items. The client when scanning the QR can download the data and track them.

The IOTA DLT will store information about the origin of the garment, the materials used to create it, the date of production and where it has been. This means that users can authenticate the product and ensure that it is as sustainable as the manufacturers claim.

Debbie Shakespeare, senior director of sustainability and compliance for Avery Dennison, said:

“Brands and consumers can know that the information that is shown to them about the garment creation process is 100% accurate and can be implicitly trusted.” This is a decisive moment to improve transparency and brand confidence. “

He also indicated that by adding a layer of blockchain to the process of the supply chain, the customers of the brand could access unparalleled data.

Avery Dennison is a global manufacturer of marketing and branding materials. A Fortune 500 company, and is located in Glendale, California. ALYX is designed by Matthew Williams and is based on the concept of mixing high-quality materials with innovation and the desire to promote new ideas, according to its slogan.

The association is one of the first public tests of the concept of the platform. In this regard, Twitter users have already echoed the announcement and gratefully see the entry of blockchain technology to the world of fashion in general.

Also in the world of fashion, the world's first item of blockchain clothing has sold for $ 9,500. The article was auctioned off at the Consensys Summit 2019 in New York, last weekend.

“Digital Pioneers”

has created digital clothing through the use of 2D garment cutting software, 3D design software, and powerful film rendering tools that result in hyper-real garments for life and breathing.

The result was the first piece of couture in the world production of a blockchain resource, meaning that the item exists not only as a digital blockchain asset but also as clothing and a cryptocurrency.

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