Izetex is a platform that allows those independent game developers to monetize virtual reality technology.
This allows the provider of advertising to easily select games that they wish to use as part of a promotional event, with the relevant developers receiving their appropriate royalties.
Izetex utilizes a blockchain platform, which means that all of the code is open source and there are no limits in place when it comes to geographic locations. Players using the app can run throughout their location to try and find certain tokens as a result of the AR and VR specifications.
As soon as you have installed the Izetex app, you will then own your very own crypto-wallet. The initial way in which you can earn the cryptotokens is by using the app to earn a virtual prize.
If you find any of the prizes, these IZX tokens are able to be traded using the current market exchange rate into any other cryptocurrency you prefer.
In order for advertisers to get involved, they need to purchase the IZX tokens and transfer them into prizes, coupons or other forms of artifacts. This allows them to target either new customers or to implement some form of loyalty program.
Izetex And Their Use Of Blockchain Technology
The promotional side of things and the game platform itself have been based upon a blockchain network. All of the relevant actions, promotional events, prizes, and tokens will be in the form of a smart contact in the blockchain network.
Any successes or failures you may have during the course of your playing experience will be reflected instantly as changes in your crypto wallet balance.
They utilize data analysis in order to process the data and they take advantage of their computer-assisted learning algorithms in order to differentiate different types of customers depending on their past behavior and interests.
This allows the segmentation of customers to be completed, allowing promotional products to be specifically built and targeted towards a sellable audience.
Izetex And Their ICO
Izetex will be opening up their ICO on November 29 2017 and it will remain open until April 30 2018. The pre-ICO was held between November 13 and November 29 2017.
The cap for the ICO is currently set at $10 million whereas the hard cap has been set at $24 million.
Izetex Milestones To Date
In May 2017 the project was initially established and the relevant ideas were generated and expanded upon.
June 2017 saw the team being put together, with the product vision outlined and the beginning of the development process.
July 2017 saw the minimum viable product being made, as well as being tested using a narrow audience. The Android mobile app was also built during this time.
August 2017 saw Izetex first public presentation, taking place during a Russian exhibition. There were also pilot trials conducted with banks, restaurants, and others in the services sector. The app was also published in the AppStore during this time.
September 2017 saw them get fast food restaurants get on board as the first providers of advertising.
October 2017 saw the development of a console for the providers of ads which will allow more effective campaigns to be created.
November sees the introduction of many new providers of ads, an increased amount of players and the beginning of the ICO.