Japan’s Bitpoint Recruits Keisuke Honda for Brand Promotion, Gets Salary In Cryptocurrency
Keisuke Honda Recruited By Japan’s Bitpoint for Brand Promotion, Received Salary In Cryptocurrency
Japan is a place where cryptocurrency and blockchain technology have continued to thrive, especially for younger generations. To make their public persona more relatable and user-friendly, many exchanges have started to recruit public figures to make them appear more likeable and familiar.
One of these examples is GMO Internet Group’s decision to make a deal with Shinji Kagawa, who is a professional soccer player in Japan. In his contract, he agreed to support the brand and products during a time when business overseas was their goal. Most of their infrastructure is centered in South East Asia with Z.com, and they have a significant number of partnerships with professional athletes in many of the countries, zeroing in on soccer specifically. Kagawa has maintained his position as an active brand ambassador with Z.com for the last two years.
So far, Bitpoint is following suit, and they have decided to recruit Keisuke Honda in an upscale promotional “movie” about their product. The actual salary has not been released for Honda’s endorsement and role in the movie, but a press release shows that the soccer player was paid in cryptocurrency. In an interview about his decision to collaborate and participate in the film, Honda said,
“Regarding the theme of the promotional movie, I thought there was a part that matches my own personal goal in life, that is to aim every day at becoming the world’s best [player]. The Hollywood shooting crew was also very nice, I really enjoyed it.”
Bitpoint made the annoucement in June that they had been restricted from creating and launching “aggressive business expansion” campaigns. In fact, the FSA went as far as to issue a business improvement order to the company, to which Bitpoint commented,
“We are working on the execution of the business improvement plan we submitted on July 23rd as our top management priority. With this promotional movie featuring Keisuke Honda, we wanted to show the public that we are currently strengthening our management system.”
Honda is in his early 30s, and he is known for making the call for two decisive goals that occurred in the 2010 World Cup, which took place in South Africa. This year, he has been active on the Japanese team in Russia, and he has worked in a professional capacity at Melbourne Victory. Two years ago, he earned positive publicity as Global Advocate for Youth, which was awarded to him by the United Nations Foundation, as he opened 60 soccer-focused schools within Japan.
Having such a good influence for both adults and children alike is just the type of influence that Bitpoint wants in their company. In their movie, they start off with Honda at the gym, working on his training to become a top player in his sport. To demonstrate the strengthening management at Bitpoint, the advertisement then says, “I want to be the world’s number one.”