Joint Ventures is developing a platform for online content publishers that will attempt to fairly pay contributors. Their whitepaper points out that while many platforms publish terabytes of data each day that generate millions of dollars in income, the users who actually publish this material are virtually never paid fairly for their content.
Joint Ventures hopes to address this by using a blockchain to track how much revenue each publication earns, and fairly paying their creators. The company is also issuing its own cryptocurrency, the Joint Token, which will pay the users and be required to buy advertisements within the platform.
Team Behind Joint Ventures JOINT
Joint Ventures JOINT is based in Turkey, and is staffed by a rather large team; its website identifies 11 developers and four advisors. The team is highly educated and some team members have experience working with major international clients, including Coca Cola, Ford, and Unilever.
The company has received some coverage from websites that cover ICOs, including ICOPlace, ICOBench, and BitcoinMarketJournal. It is still developing its presence on social media; its Telegram page is its most active social media account, with nearly 1,000 members.
Joint Ventures’ Technology
Joint Ventures is developing a platform with three distinct, but closely related, modules: a Comment System, a Rewards System, and an Ad Exchange. The Comment System is designed to allow publishers the opportunity to interact with their consumers, and offer them close control over moderation.
The Reward System is designed to fairly pay content publishers for their contributions; it essentially pays publishers and even commenters in proportion to how popular their content is. All contributors are paid using the company's internal currency, the Joint Token.
The Ad Exchange allows advertisers to place bids in an auction-style sale for the right to advertise on certain pieces of content; all advertisements are paid for using the Joint Token. Joint Ventures earns a profit by keeping 1% of this advertising revenue.
A significant advantage of Joint Ventures' platform is that it can effectively prevent bot fraud – the use of software to generate automated views and generate artificial advertising revenue. It addresses this by using a blockchain to record users' engagement, verifying that each view comes from a real user.
All of these services will be available through the company's mobile app and online platform. Its whitepaper states that the WordPress plugin will be available in September 2018, with its mobile apps launching a few months later in December.
Details For the Joint Ventures JOINT ICO
The Joint Token is an ERC-20 cryptocurrency that is required to buy advertising within the Joint Ventures platform and distributed as payment to content creators. A total of 616 million Joint Tokens are being created, with 100 million being distributed through the ICO; five million apiece are set aside for the platform's earliest adopters, launch partners, and development team, with one million going towards marketing and development, and the remaining 500 million reserved as rewards for content creators.
The ICO will begin on April 7th, 2018, and run for 30 days. Since there are only 100 million Joint Tokens being issued at a price of 8,000 for one Ethereum, the sale has a hard cap of 12,500 Ethereum. Tokens not sold during the ICO will be added to the reward pool. The company mentions that its Tokens will be available on public exchanges, but it does not identify which ones.
The Joint Ventures JOINT ICO Verdict
Joint Ventures has an interesting idea, and its whitepaper articulates some important points about the lack of compensation for content creators who make millions for online corporations. Its platform seems to address this well, and it has the potential to become a very popular medium for publishing and viewing content on the internet. However, its insistence on using its own cryptocurrency could deter users and advertisers not interested in this technology.
The Joint Token could offer more stability than many cryptocurrencies, since its value is directly tied to the popularity of the platform. Thus, investors curious about its potential need to pay attention to the number of users and advertisers.