Kelly Products, a leading Georgia agribusiness enterprise, has announced the launch of a blockchain system for tracking proteins in the Southeastern United States.
Recently celebrating its 25th year as a leading Georgia agribusiness enterprise, the company’s new blockchain system will address current issues producers face with building a traceable brand for beef and other proteins.
Kelly Products boast a track record of successes
According to Stuart Edmondson, chief technology officer, Kelly Registration Systems, the company has had success creating solutions specifically geared towards the agribusiness market.
He adds that utilizing blockchain technology for its new tracking system gives producers the opportunity to streamline their protein tracking and make it extremely accessible and transparent.
Kelly Registration Systems, the software division of Kelly Products, has previously developed inventory tracking and administrative management solutions for the agribusiness and manufacturing industries and is well positioned to apply these tools to the blockchain.
Participating producers will track their cattle and livestock through RFID and this data will be collected at predefined intervals. Since this solution is built on blockchain technology, this data will be easily accessible to the producers' partners, retailers and even consumers.
Kelly Products is currently testing the new blockchain system through Farmview Market, which it started in 2015, before making it available to producers across the Southeast. As a farmers market, specialty grocery and butcher that works with numerous local and regional protein suppliers, Farmview Market is an ideal testing ground for tracking animals through the supply chain and demonstrating the benefit of providing additional transparency directly to consumers.
The company plans to start the blockchain with our own animals and then expand it to other members of the meat processing and supply chain across the state of Georgia and the Southeast, said Keith Kelly, president and chief executive officer of Kelly Products.
Data collected will include information regarding each animal's breed, sire, sex, vaccinations, weights, average daily gains, antibiotic or growth hormone use, feed and forages, farm location, changes in ownership, date slaughtered, date processed, carcass grading and other factors.