A survey carried out by the big four auditing firm- KPMG shows that 63% of Us consumers view blockchain tokens as a quick and easy payment method.
On other news, 55% believe that tokenization will give them room to make use of reward points from loyalty programs.
The news was revealed by VentureBeat following an announcement made by the US KPMG leader Arun Gosh. He stated that Tokenization would provide new ways of new assets creation or restructuring the old ones.
82% Of Consumers Would Embrace Tokenization On Existing Loyalty Programs
82% of Americans between the ages of 18-24 have shown interest in using blockchain tokens. 81% would trust token use more often if they were members of the company’s loyalty program.
According to Gosh, companies would come up with new ways of value exchange through tokenization. Consumers would be able to use the loyalty reward points to purchase from different sellers. This would improve the customer’s experience as well as stimulating value transfer.
Consequences for Tokenization
If the ease of use of tokens is ascertained, Survey shows that 79% of United States consumers would show interest to use them. This experience would contribute towards loyalty boosting bringing up an advantage towards the consumer brand.
KPMG further reported that industries that already have a high level of consumer loyalty, tokenization is likely to be hard-hitting. These industries include bank and credit companies with 87%, Restaurants, coffee houses, and fast foods with 86%, Telecom and media companies with 79%, and electronic companies with 81%. The reports show that brands under these industries and the likes will find an eager to accept market
As published by Cointelegraph, the analysis shows recent improvements in embracing tokenization in film financing and production. This includes a $25 million movie fund from Wesley Snipes – a Hollywood actor as well as producer, director, and martial artist.