Kraken Exchange Hires Hollywood Veteran And Ex-Sony Head As Chief Marketing Officer
Kraken Exchange Hires Hollywood Veteran As Chief Marketing Officer
The cryptocurrency exchange Kraken has hired a Hollywood veteran as the new Chief Marketing Officer. Kraken is one of the largest digital asset exchanges in the market with a trading volume of over $100 million per day. The information was released by the company in a blog post on March 7.
Kraken Boosts Its Marketing Strategy With A New CMO
Matt Mason, the new CMO of Kraken, has been working at an innovation lab called 1-800-N0TH1NG. This studio has been founded by Sony Pictures. He left his job in order to be working with Kraken, one of the most popular exchanges in the crypto market.
Mason has also been working at BitTorrent, which has recently been acquired by Tron (TRX), another blockchain and crypto-related project in the market. He has also been working at Warner Music, Saatchi & Saatchi and also Mediacom.
During a conversation with CoinDesk, Mason commented:
“I’ve been interested and involved in distributed technology for much of my career, and there isn’t a better brand in the crypto space than Kraken. I’m incredibly grateful I get to work with this amazing group of people.”
This is not the only new acquisition made by the company. In their press release, they inform that they want to expand their team with great people that are aligned to their vision of delivering the best trading experience for users. Aside from Matt Mason, they have hired four other experts.
Steve Hunt will be working as the VP of Engineering. He has been working with teams in the construction of algorithmic trading networks in major financial markets. Nelson Minier is going to be the Head of OTC Sales & Trading. He has almost twenty years of experience managing trading desks for several firms, including JP Morgan, Credit Suisse, UBS and also Morgan Stanley.
Bob Zagotta has been hired as the new Head of Business Operations and Strategy. He will be implementing strategic innovations and optimizations in the exchange. He has more than twenty years allowing companies to grow, penetrate new markets and promote meaningful changes.
Finally, Mary Beth Buchanan will be working as the General Counsel of the Kraken exchange. It is very important for crypto exchanges to have a strong legal team. There are many challenges that crypto and blockchain-related companies must face in different jurisdictions around the world. With a team of legal experts, it will be possible for the firm to remain a leader in the industry.