Kroger Brand ‘Food 4 Less’ And Greenfence To Enhance Blockchain Gamification Experience


Known widely as a firm trying to end world hunger, Kroger has made headlines, as its brand, Food 4 Less has recently partnered with Greenfence consumer in an attempt to enhance gamification. In order to do so, the duo has planned to offer collectible content, emphasize on blockchain technology and GFT Authentic Digital Collectibles, as per PR Web.

As for ‘Food 4 Less’ part, it will introduce blockchain-based promotions via different delivery methods, such as online and in-store, to get consumers – especially soccer fans – involved in the efforts being proposed. To ensure that privacy and security are not compromised, the duo has since verified that the gameplay and rewards are authentic, inimitable and immutable.

Customer Communications Manager for the Kroger Brand, Eddie Vasquez shared the reason for the firm’s contribution. In particular, Vasquez believes that the expansion of MLS within Los Angeles with LAFC is an inevitable one, which he sees as a,

“great opportunity for [them] to embrace the team and the fanatical soccer community”.

To build stronger trust relationships with its customers, Food 4 Less considers adding new features or securing partnerships as crucial, hence another reason for joining forces with Greenfence Consumer. More specifically, the win-win situation allows Food 4 Less to obtain exposure for itself via Greenfence Consumer’s blockchain-based promotions and marketing in the form of coupons, rebates and blockchain backed Authentic Digital Collectibles is too great for them to turn away.

Co-Founder of Greenfence Consumer, Scott Loyola trusts the efforts in place will surely get its “partners to engage in Blockchain technology in a simple, understandable, format.” The promotion will be running at Food 4 Less’ South Carolina location and will go throughout November 2018.

Get Daily Headlines

Enter Best Email to Get Trending Crypto News & Bitcoin Market Updates

What to Know More?

Join Our Telegram Group to Receive Live Updates on The Latest Blockchain & Crypto News From Your Favorite Projects

Join Our Telegram

Stay Up to Date!

Join us on Twitter to Get The Latest Trading Signals, Blockchain News, and Daily Communication with Crypto Users!

Join Our Twitter

Add comment

E-mail is already registered on the site. Please use the Login form or enter another.

You entered an incorrect username or password

Sorry, you must be logged in to post a comment.
Bitcoin Exchange Guide