Kroger Brand ‘Food 4 Less’ And Greenfence To Enhance Blockchain Gamification Experience

Known widely as a firm trying to end world hunger, Kroger has made headlines, as its brand, Food 4 Less has recently partnered with Greenfence consumer in an attempt to enhance gamification. In order to do so, the duo has planned to offer collectible content, emphasize on blockchain technology and GFT Authentic Digital Collectibles, as per PR Web.

As for ‘Food 4 Less’ part, it will introduce blockchain-based promotions via different delivery methods, such as online and in-store, to get consumers – especially soccer fans – involved in the efforts being proposed. To ensure that privacy and security are not compromised, the duo has since verified that the gameplay and rewards are authentic, inimitable and immutable.

Customer Communications Manager for the Kroger Brand, Eddie Vasquez shared the reason for the firm’s contribution. In particular, Vasquez believes that the expansion of MLS within Los Angeles with LAFC is an inevitable one, which he sees as a,

“great opportunity for [them] to embrace the team and the fanatical soccer community”.

To build stronger trust relationships with its customers, Food 4 Less considers adding new features or securing partnerships as crucial, hence another reason for joining forces with Greenfence Consumer. More specifically, the win-win situation allows Food 4 Less to obtain exposure for itself via Greenfence Consumer’s blockchain-based promotions and marketing in the form of coupons, rebates and blockchain backed Authentic Digital Collectibles is too great for them to turn away.

Co-Founder of Greenfence Consumer, Scott Loyola trusts the efforts in place will surely get its “partners to engage in Blockchain technology in a simple, understandable, format.” The promotion will be running at Food 4 Less’ South Carolina location and will go throughout November 2018.