The American professional basketball team, Los Angeles Clippers, famously known as LA Clippers, has entered into a 3-year partnership with Amalgam, a blockchain firm.
Through this partnership, Amalgam will train the Clipper fans on the basics of blockchain technology and how it is applicable in the daily life.
Amalgam is an LA-based blockchain company whose mission is to create a smarter and safer cryptocurrency that is relevant and functional in ordinary situations. The company also aims at changing people’s perception of the blockchain technology. As such, they consider themselves as the “world’s smartest blockchain company.”
Most people have heard all the hype and buzz about blockchain technology but they know very little about it. This technology that powers cryptocurrency may seem very complex especially to the ordinary end user. However, this initiative will bring together fans and help them understand how they can incorporate it into their daily lives.
What the Leaders Had To Say
According to President of Business Operations at LA Clippers, Gillian Zucker, the partnership will bring together a technological revolution to his organization. He went on to add that since Clippers are always striving to grow and make improvements in their entire business functions, they are excited to team up with Amalgam for this great opportunity.
The CEO of Amalgam, Jeremy Jordan-Jones, who was also present, said that joining forces with the L.A. Clippers was a great honor and that his firm is very enthusiastic about setting new standards for blockchain technology.
When Amalgam, the LA-based startup launched in 2017, they had initially planned on creating a safer cryptocurrency that could be functional in everyday transactions. However, as time went by, they realized that blockchain technology has untapped potential and it was time to modernize the way money and information is exchanged.
This is what led to the development of a cryptocurrency that is not only safe, but it’s also a practical and easy technology ecosystem.
What the Partnership Entails
Amalgam announced that it’s proud to be The Official Blockchain Partner of the LA Clippers. The partnership entails educating the Clipper fans through events, beginners guide activations, and the usual components of a partnership deal.
Blockchain 101 will take place at the Staples Center in section 101. However, this is limited to specific Clippers home games. Educational material which has information on blockchain technology and its uses will be given to fans who will be sitting in the section.
Other elements of the partnership include Amalgam serving as the sponsor presenting “Block of the Month” award plus featuring in the Halftime Defensive Stats video. They will also receive additional signage essentials at Clippers games.
Since its recent launch of cryptocurrency on Livecoin, Amalgam has experienced tremendous growth and frequently traded tokens. They have also announced their plans of releasing its revolutionary AmalgamPay software.
The POS payment and peer-to-peer app enables its users to trade, send, or receive cryptocurrency with one click. Users can also convert from crypto to dollars and vice versa at millions of locations globally.