LA Kings NHL Hockey Team’s New Blockchain AR Authentication App For Merchandise Verification

LA Kings Ice Hockey Team Announces Blockchain-Based App For Merchandise Verification

Blockchain technology has found a multitude of uses in its brief time in the tech industry. It has been primarily used as a verification ledger, showing exactly where a specific product has traveled from its creation to the final destination. Considering the need to prove legitimacy in official sports products to ensure their value, it should come as no surprise that one team has chosen to offer a tool for their fans to do just that.

The LA Kings announced in a press release on February 20th that they have a new tool using blockchain technology in the authentication of their merchandise. The tool was made possible with the help of Pro Exp Media, which is an augmented reality startup. This new AR app makes it possible for fans to enter information about their product that verifies that it is truly real.

In the release, there is no explanation of the technical side of the way that the app works, but there are multiple tests that the products will go through. The item must pass every single test to be considered authentic.

The Kings’ senior vice president of business development and brand strategy, Jonathan Lowe, said,

“The LA Kings pride ourselves on innovation and a drive to be first-in-market as it relates to our digital strategy.”

When the user downloads the app, they have to verify their own identity and scan the certificate of authenticity sticker into the app. Even if the user only uses the app, they will get a hard copy of the CoA.

So far, there have been many other entities to seek out the technology for different results in the sports industry. However, the Kings have managed to create something totally unique for their merchandise.

Lowe continued, “This utilization of AR and Blockchain in the sports memorabilia realm is truly a first of its kind but — more importantly — also adds extra layers of authentication and security to the many fans who have become customers of our Game-Used product.”

Though other companies that have tried to implement blockchain technology have primarily done so by adding their own crypto tokens. The Los Angeles Dodgers, for example, launched collectible ETH-based tokens earlier last year. However, the Kings are just focusing on offering the tool for consumers to check products, which is similar to the path taken by European soccer clubs Paris Saint-Germain and Juventus.


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