Lannister Holdings, Media Shower Blockchain Marketing Agency to Create Equity Token Project

Lannister Holdings Partners with Media Shower to Create an Equity Token Project

Media Shower, a blockchain-based marketing company, has recently partnered with Lannister Holdings to come up with ETH-based platform and smart contract that would make it possible for users to purchase shares in US companies.

On Wednesday, Media Shower released a statement indicating that it had entered into an agreement with Lannister Holdings—the US-based software developer to come up with a code base for a project that is being referred to as the Equity Token Project. The two companies had signed a memorandum of understanding on September of this year.

Equity Token Project

Work on the project started as soon as the memorandum of understanding was signed by the two firms. The project, which will be open-sourced is expected to make it possible for US-based companies to provide equity stakes to interested investors in the form of tokens.

John Hargrave, the CEO of Media Shower went on to state that to this day, all projects based on the blockchain platform have been funded by investors who have purchased tokens. Investors have been willing to part with their money without seeing any value on the projects that they were investing in.

The Equity Token Project will, thus, make it possible for blockchain entrepreneurs to be in a position to fund firms that have real equity, e.g., real companies. Joseph Snyder, his counterpart added that this means that investors will now be in a position to start owning pieces of real equities, and not just investing in ideas.

The Aim of the Partnership Project

The main aim of this project will be to combine the existing regulatory practices and investment approaches with the benefits and practices that have come to be associated with the blockchain platform.

For example, Angel investors may choose to participate in funding seed round that is being organized by a given startup. Once they have invested their money into the startup, they would then be offered traditional shares in the same business that they have invested in. It is expected that these same shares will also function as equity tokens that will be stored on the blockchain.

Hargrave went on to add that this is a technology that is expected to open up all types of business models in the foreseeable future. Companies will begin to see smart stocks that will be accompanied by built-in voting mechanisms making it possible for investors to become an integral part of the decision making process.

According to Snyder, the reason why the project has been open-sourced is to encourage other blockchain developers and entrepreneurs to start coming up with improvements to this model that can also be used to expand it.

The equity tokens that Snyder and Hargrave are looking to support are commonly referred to as security tokens. In reality, they are very similar to the tokens that investors receive when they invest in an initial coin offering. The only real difference here lies in the fact that the equity tokens will be backed by real-life assets, e.g., company shares.

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