The internet and social networks have become an important part of our lives. Research shows that more than 70% of customers seek for goods and services online. Social networks have become a source of business development. The community using social networks is said to be 3 billion, and this number continues to rise.
Online advertising is very efficient and when used in a smart way the material advertised can get thousands of views daily. It is common knowledge that social networks today are powerful advertising tools for brands and customer interaction.
However, the creation of a smart advertising campaign and getting a customer is costing advertisers high amounts of money. Advertisers spend 50% of their capital paying other expenses such as VAT, bank charges among other expenses, which leaves them very little revenue at the end of the day. Additionally, the online advertisers also face stiff competition, ad-blocking software programs, and constantly need to adjust their campaign advertising.
How Does Licerio Work?
Licerio (LCR Token) is a newly created platform where customers advertise a brand by reposting advertising materials on social networks, and they are rewarded with a discount for an item that is equal to the collected likes from the reposting. The platform uses the influence marketing principle, and it is blockchain technology enabled. The Licerio platform also has its token the LCR coin. The platform will reduce the expenses incurred by advertisers by 5%. The platform will also ensure customers are involved in the business, which will lead to the growth of small and medium-sized businesses throughout the globe.
The platform will also interact with online shops via widgets and with real business segments by the use of mobile applications for advertisers and customers.
The platform is also useful to webmasters who might want to monetize their website traffic. They will give customer service to the advertisers on the platform. Webmasters will be rewarded on a commission basis.
Brands can also arrange for a contest with terms and conditions and offer a good or service on sale as a reward for the winner of the contest. Active users can re-post the advertising materials giving publicity to the brand, which will build the brand awareness. After the contest, the system will choose a winner using a random number.
The platform also has another program which directs customers to the site using their geo-location. The advertiser can contact customers located with 800 meters from his point of sale. Customers can use the Licerio mobile application to display a map showing the advertisers near their location who are connected to the platform. Customers who are further away from the advertiser get higher discounts compared to those who are near. This feature will be useful for advertisers who might be in locations where there is minimal customer traffic.
Licerio ICO Details
The Licerio (LCR) token is an Ethereum ERC20 based token. The tokens that will be sold during the ICO will be 70% of the total tokens. The other 5% will be distributed to the partners and the project consultants while 10% of these will be saved for the bounty program. The ICO will run from July 2018 to September 2018. The accepted forms of payment will be in BTC and ETH. The tokens will be valued at 1 ETH=400 LCR.
- Token Symbol: LCR
- Token Sale Starts: May 28, 2018, 12:00 GMT
- Token Sale Ends: September 2018
- Token Price: 1 ETH = 6000 LCR
- Total Supply: 15,000,000 LCR
- Token Standard:
- Soft Cap: 500 ETH
- Hard Cap: 2500 ETH