Lili is a blockchain-based “savings marketplace” where investors can seek out and find financial advisors that are providing specific investment strategies. Blockchain technology is used to secure both investor and client accounts, while the resultant LIL cryptocurrency created by the blockchain will be used as a utility token for conducting business on the platform.

Lili is holding an initial coin offering (ICO) in order to raise approximately 8 million Euros. This capital will be spent on blockchain and platform development. A portion will also be spent to market and promote the project as well.

The Lili Team & Company

Lili was created in 2017 by LOYOL SAS, a non-profit crowdfunding company headquartered in Les Hayes, France. LOYOL’s founder and CEO is listed as Jean-Francois Andro, a graduate of the Paris Institute of Electronics with a long history of working in IT development and project management in the fintech industry.

Andro is joined by COO Serge Balatre, an economist and finance specialist with a focus in asset management and securities services. Balatre graduated from France’s CERAM Sophia Antipolis and has worked in the past at the Paris Stock Exchange. Asset management experts Joseph Cordahi and Edoard Villier round out the executive team, providing additional securities and fintech knowledge to the platform.

The Lili Platform

The still very much in-development Lili platform is designed to provide individuals looking to invest with asset managers and financial advisors. In a network-based setting that has been referred to as similar to TripAdvisor, Yelp, or other review sites, Lili will enable investors to search for advisors that are offering investment services that align with their own personal savings goals.

As the platform is blockchain-based, Lili may be based in France but has a potentially international scope. The site is free to use, but investors will need to use the LIL token in order to “subscribe” to specific advisors, i.e. pay a fee set by the advisor for access to the advisor’s services over a specific length of time.

Token Sale Details

The Lili ICO will consist of 36 million Ethereum-based ERC-20 LIL tokens. The price per token will be set at 0.001 ETH per LIL (or 1,000 LIL per 1 ETH). If the token sale reaches its hard cap of 20,000 ETH, then Lili will conclude the ICO early.

There are minimum purchases for would-be investors. As Lili will be accepting payments in ETH, BTC, or Euro, minimum purchases are:

  • 0.5 ETH
  • 0.05 BTC
  • 250 EUR

Presales begin on June 22nd, 2018 and run until July 20, 2018. During this period of time, investors will receive a bonus 30% in LIL with every purchase. This bonus drops to 20% when the public sale begins in September of 2018 and will drop one last time, to just 10%, upon raising 16,000 ETH.

All unused tokens after the ICO concludes, and tokens reserved for founders and developers have been disbursed, will be destroyed. Following the ICO, Lili plans to list its LIL token on major crypto exchanges.

Verdict – Is Lili a Worthy Investment?

Lili is an interesting concept, though it’s highly specified. This means that there’s going to be little use for Lili as a platform outside the realm of individuals looking to find access to savings and investment services. The viability of such a platform will rely heavily on the number of financial advisors that decide to offer their services through Lili.

A second barrier is the price of entry. In order to invest in Lili, you’ll need to set aside at least 250 Euro (or the crypto equivalent thereof). This places Lili pretty far at the top end of the “casual crypto investment” category. That being said there aren’t any specific red flags when it comes to Lili; as much as it seems poised to be an innovative platform for investment savings, it could just end up being too niche to be successful.

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