Lisk (LSK) Blockchain Developers Face Stern Warning from Community on Delivery of SDK Projects


One of the top cryptocurrency company advisors and well-known personalities, William Mougayar, released a list of coins he deemed under-marketed, rightly marketed and over marketed. Lisk (LSK) fell in the latter category which raised questions from the community, especially on their Reddit subforum.

Overmarketed products relate to those projects that have their claims ahead of the delivery time or simply shilling and hyping the coin.

https://i.redd.it/1ng389s74rb21.jpg

Table showing velocity marketing of blockchain projects. This is not investment advice.

The head of marketing at Lisk Foundation, Thomas Schouten, was quick to respond to William’s findings stating the blockchain company was over marketed. He agreed with William findings saying that Lisk has learned the hard way by not meeting the milestones set in its previous roadmap.

In the recent roadmap released by the development team, no delivery times will be given to enable the development team to work efficiently without rushing the project. Thomas further said Lisk will offer a different marketing strategy in the upcoming projects. He further said,

“I think the sweet-spot [for marketing] is somewhere in the middle, with a more focused shift to growing our developer community and communicating when progress is being made instead of what’s coming up in the long-term.”

Thomas was however not fully satisfied with William’s report claiming the rightly marketed blockchain platforms are exchanges while the under or over marketed platforms are open source blockchain. He argued that comparing exchanges (a for-profit organization) to open sourced platforms (non-profit) is comparing “apples to pears”. The meaning of ‘progress’ for a blockchain platform is totally different from the progress crypto exchanges are making.

Furthermore, Schouten responded to the Lisk community members who were calling for the appointment of experienced corporate executives in the company. He explained that the appointment of high profile officials is essential to any startup, however, the balance between the experienced managers and upcoming visionaries in blockchain is key to Lisk’s development.

EOS (EOS) is one of the examples as they made news headlines in the past 12 months announcing big-name executives to the company. However, the blockchain project was listed as one of the over-marketed projects in William’s research.

Reaction From The Lisk Community Members

The Lisk community, however, is not having Thomas’ words for it as they demanded a release date for the Software Development Kit (SDK) to the managers with a hope they will comply with their terms. The set dates for the release range from Q3 2019 to year-end 2020 with a number of the community members giving an ultimatum or they dump LSK.

To be fair, this has been the case on many of the projects on the grid as seen with the recently postponed Ethereum’s Constantinople.

Lisk developers are looking into the matter and will offer their response in the coming weeks according to Lisk’s Backend Developer, Mariusz Serek. The developer promised to get the developers to work on the project as time runs out on the team to deliver.

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