The ongoing development of blockchain technology has brought innovation to distribution in a variety of different industries. The blockchain first revolutionized the way in which individuals distribute value to each other through the creation of cryptocurrency, and has now begun to reshape the way goods and services are delivered across countries, the way information is stored and shared, and even the manner in which computing power is distributed.
A new blockchain based platform, however, is aiming to disrupt the way content such as television, film, and other media is distributed. LiveTree ADEPT, or Advanced Decentralized Entertainment Platform for Transparent distribution, is intended to completely reshape the structure of the entertainment industry’s value chain.
At the current point in time, the entertainment industry is associated with a high level of cost and stringent entry barriers. Production requires a lengthy process that involves finding actors, talent, and teams, and is a complex project. Financing in the entertainment industry is completely unstructured, and leaves all marketing tasks to the project owner.
Similarly distribution in the entertainment industry is a difficult task. Professionals face slow, inefficient sales processes that restrict access to both distributors and consumers. The LiveTree ADEPT platform aims to remove all contracts in the production process and replace traditional fiat currency with one single token- the LiveTree Seed.
In addition to streamlining the production process, LiveTree ADEPT also aims to streamline the funding process in the entertainment industry. LiveTree will offer a low-cost, structured approach to financing that allows prospective creators and producers to crowdfund projects by sharing their vision with an existing fanbase, or create a new one.
In this article, we’ll take a look at the LiveTree ADEPT platform and find out what it plans to achieve. Additionally, we’ll take a look at the information that is available regarding the LiveTree ADEPT LiveTree Seed token and break down the specifics of the ICO to help you determine whether it’s worth participating in.
What Is LiveTree ADEPT?
LiveTree ADEPT is a comprehensive content distribution platform that offers benefits to all participants in the entertainment industry, from producers to distributors and consumers. Consumers are able to earn tokens from the content that they view, cast members are able to quickly and easily join production teams, producers are able to streamline the production process, and users are able to greenlight the content that they want to see on screen.
The LiveTree ADEPT platform is a rare beast in the ICO environment due to the fact that it has already been in development for a number of years and is partnered with some large players in the entertainment industry. LiveTree ADEPT boasts partnerships with Red Rock Entertainment, FILM London, BFI Future Film, and the UK Kent County Council.
The LiveTree ADEPT platform is the brainchild of Ashley Turing and Cheryl Clarke. Turing, the CEO of the project, has a background in artificial intelligence for regulatory compliance and has worked with Credit Suisse, RBS, and UBS. Clarke has been deeply embedded in the TV, film, and content media industries since the early 90’s, and boasts a deep understanding of the media content distribution status quo.
Over the next five years, LiveTree ADEPT is set to create an entirely new market in entertainment. The end-to-end construction of the LiveTree ADEPT platform boasts fees less than half of what are currently standard in the entertainment industry, and aims to create a platform turnover of more than $750 million by the end of its fifth year of operation.
The LiveTree ADEPT ICO
The LiveTree ADEPT platform will utilize a native crypto token called the LiveTree Seed, which will be based on the Ethereum ERC20 standard. The token sale starts on the 1st of December 2017, but it’s possible to pre-register for the LiveTree ADEPT pre-sale via the LiveTree ADEPT website.
The LiveTree ADEPT pre-sale offers a 50% bonus, and offers an exchange rate of 2,000 Seed per 1 ETH. In addition to the 50% pre-sale bonus, pre-sale participants also benefit from further rewards and discounts in a tiered scale that can be viewed on the pre-sale page.
LiveTree ADEPT will also be conducting a draw for a share of 200,000 Seed. To be eligible for the draw, investors must purchase 10 ETH or more of Seed. The first place in the draw will receive 60,000 Seed, with runners up receiving smaller benefits.
The LiveTree ADEPT platform expects initial blockchain based sales to begin within the first nine months after the ICO, with an additional crowdfunding round in months 6 to 12 contributing to branch advertising. Within 24 months, the platform aims to launch Blossom TV, a subscription based and pay-per-view Netflix style model.
LiveTree ADEPT Verdict
The LiveTree ADEPT platform is one of the most intelligently constructed entertainment distribution ICOs today, and, if successful, is about to significantly disrupt the entertainment industry. If you’re interested in keeping abreast of the latest LiveTree ADEPT developments, it’s possible to register for email updates via the LiveTree ADEPT website.