You have probably already heard of Lolli. The company helps consumers who use its app by giving a small percentage of the purchases made on the app back in Bitcoin. The company is well-known for its mission of making crypto more accessible this way.
Most consumers are used to names such as Mastercard and Visa, but most of them do not use Bitcoin or other cryptos because they are afraid of what they don’t know. Lolli’s strategy is to give these cashbacks in Satoshi (BTC’s smallest unit) in order to make more people hold BTC and understand how interesting it is.
Bringing on Safeway, our first grocery partner, is just the start, as we give people more ways to stack sats when they make everyday purchases.
What's your favorite grocery store?
Who should we bring on next?
— Lolli 🍭 (@trylolli) July 25, 2019
Today, Lolli revealed an important new partnership: the company is starting to work together with two major grocery chains, Safeway and Albertsons. The CEO of Lolli, Alex Adelman, talked to Yahoo Finance today and affirmed that the new partnership is done and that its goal is to turn BTC into a part of everyone’s daily life.
This is a big deal. While Safeway is responsible for 900 grocery stores in North America, Albertsons has 2,300 of them. At the moment, no more details have been released, but Lolli offers a rebate of 3.5% on the transactions made with the app, so this deal will possibly follow a similar pattern.
Highlight: "Right now, we're trying to make bitcoin accessible to everybody," @trylolli CEO @alexadelman says. "And so we're trying to make Bitcoin part of everyone's daily life. … We're bringing this whole new wave of users into bitcoin already." Full interview: pic.twitter.com/Sza0YG9GbE
— Yahoo Finance (@YahooFinance) July 25, 2019
Lolli also made a partnership with Hotels.com recently, a considerably big travel company. The service has a total of over 320,000 listed hotels in 19,000 different places.
By using the app on grocery stores during a whole year and then using Lolli for travelling on a vacation, someone can earn a decent amount of BTC, which is certainly going to be handy. The goal is to make the service so irresistible that it would seem crazy not to use it.
Many people believe that the price of Bitcoin will skyrocket soon (it is already up at least 200% this year), so taking any Satoshi is certain profit. Will this be enough for you to use Lolli? That’s up for you to decide, but even with stable prices, saving 3.5% in each purchase is really not a bad deal when you look at how much you saved during the whole year.
With the expansion of its services, Lolli is bound to get a considerably bigger share of the market.