Mad Network – Programmatic Advertising Blockchain ICO Tokens?

With the value of cryptocurrencies going up everyday, there are a host of new services being launched daily that make use of blockchain technology. The MAD Network is no exception and can be thought of as a ‘set of decentralized applications’ that have been especially designed to connect all shareholders within the ‘complex adtech value chain’.

What Services Are Being Offered?

(i) MADnet Books:

This system can be thought of as a “decentralized payment rail” that has been devised in order to allow advertisers to stake insertion orders into the MAD Network. Not only that, this program will also allow for the monetary exchange of tokens and cryptocurrency in exchange for services like ad impressions etc.

(ii) MADnet Core:

This is the second layer which has been envisioned by the company to help act as a decentralized ad server and exchange. When looked at in more depth, we can see that MADnet Core will also allow for the storage, matching and propagation of serve ads within the network.

Lastly, this system is powered by a proof-of-real-work algorithm that is not only efficient, but also scans through large volumes of ad requests and finds the best possible matches for the user.

(iii) MADnet Data:

This is a decentralized data management platform (DMP) that will help users obtain vital information from within the MAD Network. Additionally, it also allows participants within this platform to freely exchange data, files, multimedia in a safe and structured manner.

How Does The Mad Network Work?

There are four steps which the AI follows in order to deliver optimal results, these include:

(i) Order Placement:

The advertiser starts of by creating an insertion order on MADnet Books. This can be done via the use of a MADtoken (the company’s personalized cryptocurrency).

(ii) Information Propagation:

Once an order is placed, the Ad request information is propagated to MADnet Core.

(iii) Computational Phase:

During this period the Ad serving miners are made to work and find users with the best possible match.

(iv) Payments:

As soon as the advertisements start to play, publishers will start to reel in money in real time.

Benefits of MAD Network

(i) Decentralized:

This basically means that the entire network is not run by one person, rather there are ‘decentralized miners’ that are always actively involved with the system.

(ii) Fully Transparent:

The ad tech supply chain used by the MAD Network is open and accessible by all parties. In addition to this, Blockchain technology use makes sure that there is no loss of theft of data from the system.

(iii) Straightforward:

This network clearly delinates the payment schemes that users can expect to adhere to. This promotes more trust and enables transactions to be made without the use of any middlemen.

Who Can Use The Mad Network?


This platform is perfect for advertisers because it allows them to connect with a global network that comprises of reputed publishers. In addition to this, it also gives them access to a large inventory of opportunities, and allows their creations to target specific audiences around the world.

Since the MAD Network is accessible by anyone, anytime, anywhere, it helps advertisers reach their audience in the most efficient way possible.


The system features an automatic payment system that ensures monetary transactions are received in a timely manner. This allows publishers to focus more on their work, and less on clearing invoices etc. In addition to this, MAD makes use of first party data throughout its Network, thereby preserving the integrity of data stored within its servers.

Ad Serving Miners:

As mentioned earlier, matching can be done by anyone on the network. Additionally, mining is quite straightforward and compatible with modern-day infrastructure.

ICO Details

According to information that is available on the website, there will be a total supply of 220,000,000 MADtoken that will be made available to the public. MAD Network is aiming to raise a sum of $25,000,000 USD, the money from which will then be used for further project development.

For interested customers, the token launch will start on November 30th, 2017. To make a purchase, users can go to CoinCart (an enterprise-grade software solution) and then make their purchases from there.

Additionally, the company has given a breakdown of its fund usage:

  • 50% of the collected funds will be mobilized in an effort to promote Research & Development.
  • 15% of the money will be used for Platform and Business Development
  • 10% of the money will go towards Marketing initiatives and 5% to both Token Launch Expenses and Legal Counsel.

Lastly, it is important to remember that all token launch participants will have to undergo/complete a basic KYC/AML check before entering the token sale portal on CoinCart.

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