The Mall of America, the largest mall in the United States, has recently decided to enter the crypto world. According to the mall’s announcement, a new store named Modern Retail Collective is going to showcase the technology there.
One of the goals of this store will be to showcase blockchain and crypto technology to people and it is being organized by companies such as McKinsey and Flexa, a crypto startup focused on helping people to use cryptocurrencies.
This new store will test how blockchain technology works for retail users. Praveen Adhi, from McKinsey, affirmed that the business will show how retailers can use crypto and cutting-edge data to create and define their own visions on how to create a store.
A representative from Flexa affirmed that the company will showcase solutions that will help companies to save costs and to really profit using what the technology has to offer.
There will be space for non-crypto technologies as well. Digital signage, conversational artificial intelligence (AI) and augmented reality are some of the technologies that will be showcased at the store.
Flexa will also display its own app at the store. Called SPEDN, the payment app, which uses the FXC cryptocurrency, is backed by the Famous Winklevoss Twins's Gemini Exchange and can function as a crypto wallet. At the store, the staff will show clients how to use the payment app in order to boost crypto adoption. The app is marketed as having “no chargebacks” and “no fraud”.