Mark Cuban HODLing DOGE for Life, Reports a 550% in Dogecoin Payments for Mavs Merch

The crypto market enjoys a bull rally in preparation for the Coinbase listing on Nasdaq bringing a bigger crowd into the industry. The largest crypto exchange in the US is scheduled to go public through direct listing today.

This week, the market went into the bull mode, with Bitcoin (BTC) hitting a new all-time high just shy of $65,000 while Ether (ETH) hit $2,400, pushing the total crypto market cap past $2.2 trillion. BTC -0.22% Bitcoin / USD BTCUSD $ 26,590.67
-$58.50-0.22% Volume 11.57 b Change -$58.50 Open $26,590.67 Circulating 19.4 m Market Cap 515.79 b 1 y SEC Commissioner says NFTs Might Fall Within Their Jurisdiction, Gensler Hires Senate Aid for Crypto Policy 1 y A Possible Crypto Recovery Moving Into New Year, Risk-on Sentiments Send The Stock Market to Another Record High 1 y Bitcoin and Ether Dump More Going Into Year-End, ETH Killers Showing Great Momentum ETH -0.68% Ethereum / USD ETHUSD $ 1,844.75
-$12.54-0.68% Volume 4.41 b Change -$12.54 Open $1,844.75 Circulating 120.23 m Market Cap 221.79 b 1 y Coinbase Predicts Substantial Growth of Newer L1 Chains & Institutionalization of Regulated DeFi 1 y A Possible Crypto Recovery Moving Into New Year, Risk-on Sentiments Send The Stock Market to Another Record High 1 y The Sandbox Game Is Migrating to Ethereum Sidechain Polygon and Launching A DAO in 2022

Other big gainers in the market include XRP, VeChain (VET), Tron (TRX), and ThorChain (RUNE). XRP 1.56% XRP / USD XRPUSD $ 0.53
$0.011.56% Volume 1.06 b Change $0.01 Open $0.53 Circulating 51.99 b Market Cap 27.69 b 1 y Bitcoin and Ether Breaks Trend With Outflows While Altcoins Continue to See Inflows 1 y SBI Holdings to Launch Japan’s First Crypto Fund; Including BTC, ETH, DOT, LINK, LTC, XRP & BCH 1 y Ledger Announces Integration with FTX and Coinbase, Launching Crypto Life Debit Card VET -2.78% VeChain / USD VETUSD $ 0.02
$0.00-2.78% Volume 38.68 m Change $0.00 Open $0.02 Circulating 72.71 b Market Cap 1.26 b 1 y VeChain (VET) Goes Greener with Proof of Authority (PoA) 2.0 Upgrade 1 y Vechain (VET) Launches Voting Process for VeChainThor Proof of Authority 2.0 Upgrade 1 y Crypto Market Dips and Over 165k Traders Get Liquidated for More Than $890 Million TRX 0.46% TRON / USD TRXUSD $ 0.08
$0.000.46% Volume 150.29 m Change $0.00 Open $0.08 Circulating 90.13 b Market Cap 7.05 b 1 y Bitcoin and Ether Breaks Trend With Outflows While Altcoins Continue to See Inflows 1 y Justin Sun Stepping Down from Tron (TRX) Leadership To Be A Diplomat For Grenada 1 y Solana (SOL) Bucks the Trend, Along With Tron (TRX), by Recording Highest Inflows After Bitcoin (BTC): Report RUNE -0.28% THORChain / USD RUNEUSD $ 1.09
$0.00-0.28% Volume 22.65 m Change $0.00 Open $1.09 Circulating 332.03 m Market Cap 360.73 m 1 y Cryptocurrencies Sees Fresh Signs of Green, But Will It Last This Time? 1 y Over 160 Projects Are Launching on Terra by Early Next Year to 'Amplify Demand for UST' and Send it to $10 Bln, says Founder 1 y New Non-Custodial, Cross-Chain Browser Wallet to Compete with MetaMask by Focusing on DeFi and NFTs

However, it is Dogecoin (DOGE) that is shining with its more than 80% gains in the past 24 hours to go as high as $0.15.

As of writing, DOGE is trading around $0.135, up 126% in the past week and a whopping 2,235% this year, so far, to become a $16.6 billion market cap coin.

What is interesting about this latest rally is that unlike all the previous upticks this year, this one isn't driven by Tesla CEO Elon Musk’s tweets but has been moving up on the retail mania.

pic.twitter.com/d4G6PIxDBl

— Elon Musk (@elonmusk) April 14, 2021

Commenting on this strong move, the billionaire owner of Dallas Mavericks Mark Cuban said, they are going to HODL this meme coin to the moon.

“We will never sell 1 single Doge ever. So keep buying,” he said.

Cuban further revealed that the American professional basketball team had seen an increase of 550% in DOGE payments for its merch.

“The Mavs sales in dogecoin have increased 550pct over the past month. We have now sold more than 122k Doge in merchandise,” he said.

It was only early last month that Mavs announced that they would accept DOGE for tickets and merch through BitPay. “An early adopter of cryptocurrency, the Dallas Mavericks will be the first to accept Dogecoin,” they said at the time.