Mark Cuban’s NBA Basketball Team Dallas Mavericks And Lympo To Start Blockchain Fitness App
Lympo: What Happens When A Basketball Team And Blockchain Meet
Basketball is a fringe sport for most outside the USA. However, if one was to watch even a single quarter they would immediately note a few things. The grace and poise required to succeed in this quick game are paramount, but it needs something else as well. The fitness level demanded of a player during any given grueling season is phenomenal. Thus it makes sense that Dallas Mavericks, an American professional basketball team tied up with Lympo, an ecosystem powered by user-generated and user-controlled fitness data.
In a recent press conference, the top men of the Dallas Mavericks and Lympo announced the launch of the first blockchain fitness application, Lympo. This is a unique blend of blockchain technology and fitness ramification. The intention is to get users to try to be generally healthier, and rewarded them for their endeavor.
Speaking at the event Patrick Brown, acting CEO for Lympo discussed the product,
“Lympo is a seamless tool for motivating people to become healthy and adopt an active lifestyle.”
He discussed how the brand intends to improve the well-being of people whilst providing tangible incentives through the use of technology.
“We aim to unite fitness and wellness communities everywhere. Lympo will utilize the data we track on our phones and wearables to reward users for the lifestyle goals they achieve.” The CEO of Lympo was clearly pleased with the collaborative effort stating, “We are very excited to debut Lympo in partnership with the Dallas Mavericks, a true custodian in the health and fitness arena.”
How Does Lympo Work
The concept is derived from the carrot and stick approach, except there is no stick. A user accesses various rewards with LYM crypto tokens by completing fitness tasks. These are activity challenges such as walking or running. The user can then use the accrued tokens to buy various sports and fitness products. These products are all available at the Lympo Shop, the worlds first online store that accepts fitness token payments.
To make this a more viable option, the app is being developed to synchronize its data with other health tracking apps and fitness wearables. This will help the user better analyze and evaluate activities and the app/ trainer will be better positioned to offer more accurate advice tailored specifically.
The Lympo app not only looks to engage its users by means of challenges, set by it; there are a host of coaches, wellness brands and various other industry associations as well. Users can join these challenges, track their progress and get rewarded via LYM tokens, upon completion. The amount of LYM in the in-app wallet shows all transactions and the conversation in dollars and euros.
“Lympo is all about making positive changes by taking small steps towards a more active lifestyle,” noted Mark Cuban, the Dallas Mavericks owner.
He discussed how the app doesn't require any major changes, just incremental modifications to daily habits, to earn exciting and exclusive rewards.
“It’s a great incentive to use the app to gain real rewards, like Mavs tickets and gear, for fitness efforts.”
The Dallas Mavericks are Lympo’s founding U.S. partner and Mr. Cuban explained the opportunity.
“Lympo offers a great opportunity for partnering businesses by increasing brand awareness through sponsored challenges while opening a direct channel of communication with niche sports, health and fitness enthusiasts.”
This is a unique opportunity that should appeal to corporations of all sizes, that are exploring opportunities to improve on the loyalty of their customer base. As noted Lympo sets the brand partners up to be able to attract new and existing customers through challenges; which could focus specific behavior from users to beget bespoken rewards.
What Is LYM
LYM is the centerpiece of the Lympo ecosystem. This crypto token is used by the system to reward the end users for their efforts towards the fitness challenges. LYM is based on the Ethereum blockchain platform for a more stable and secure experience for the users. Within the Lympo setup, this is just like any other currency and can be used for transactions. The price of LYM is floating and open to interpretations of the market forces; thus constantly changing.
The utility token allows the owner to monetize their fitness efforts and data. on the platform to enable in-store purchases. As the app grows more lifestyle products and services from a cross-section of partners will become available. Options that are to be added will be personal training and gym memberships, diet and exercise plans and workout accessories. A major point of focus in its functionality is the User-generated and user-controlled data, that will drive the direction of the app.
The platform has been actively seeking partnerships. It has linked up with elite athletes such as Andrius Gudžius, current World Champion discus thrower, and Caroline Wozniacki, a top-ranked female tennis player. This is certainly a good start for an interesting concept. In fact, any meaningful interaction between the blockchain industry and niche markets is to the benefit of both. With well known American and international names associated with the brand, it is certainly poised for success. To find out more about the app or to begin reaping rewarded for attaining fitness goals, feel free to download it at http://Lympo.com.