Market Data Aggregator, Coingecko, Rolls Out Reward System; But It’s Not Crypto


  • Coingecko launches its loyalty points reward system, Candy, which are redeemable for non-fungible tokens (NFTs) and in-built free bonuses.
  • The loyalty points are non-transferrable, at the moment, but a plan to add crypto-based loyalty points is in development.

In a tweet thread sent out by Coingecko’s media team, the crypto analytics firm added its own loyalty based points system to boost user traffic and engagement on the site. The Co-founder and COO of Coingecko Bobby Ong explained:

“You can think of Candy as similar to Reddit karma points, where we reward users for usage. The candies are currently a centralized loyalty points system ,though it is not hard to imagine them as ERC-20 tokens to make them transferable in the future.”

Similar to Candy Crush, the popular mobile-based game, the Coingecko Candy Loyalty Program will offer rewards to users every time they visit the website platform or log into their iOS or Android phone app. Users visiting in seven consecutive days will also receive a big bonus, the post states:

“Beyond providing independent and neutral market data, Candy is our way of saying thanks to all of our supporters.”

Redeeming your Candies!

At the moment, users can only redeem the candies with limited collection NFTs, vouchers from crypto staking wallet, Cobo Wallet, and Coingecko’s merchandise, including its “How to DeFi” book, jumpers, T-shirts, etc.

Some of the limited NFTs will be collected in Blockchain Heroes, Axie Infinity, and Proof of Attendance Protocol.

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