Master Announcer Of Crypto Marketing, Justin Sun, Gets Two Bad PR News Events At Once


We do not hear too much bad news about Tron or Justin Sun. Sun is careful and meticulous in choosing his PR actions and marketing strategy. So, even if the price of Tron is not doing too well, the sentiments around it are mostly positive. However, in the past week alone things have gone south for the marketing genius.

To start off with, he had announced that he will not be able to make it to the much-publicized lunch with Warren Buffet. In an apology letter to the public and the organizers he wrote:

“My intention of having lunch with Buffett was because of my admiration for him and my enthusiasm for charity. It was simple, but also with self-interest to promote the blockchain industry and my project. But my immature, naive, and impulsive conducts with my big mouth have turned it into an out-of-control and failed over-marketing hype and led to a significant series of unexpected consequences.”

He went on to add that he made the event too public that drew the regulator’s interest too. He states:

“During the whole process, I went from being excited, to worried, agonized and then terrified and regretful. … It led to a negative influence on the public and also drew concerns from regulators who care about me. Again I want to say: I am sorry.”

Although he had said that he was sick, he attended an influencer party and seemed to be having a good time there. Many on social media are calling Sun a hypocrite for this behavior. Others have accused him of canceling the lunch to make news out of the much-publicized lunch. May not be the best PR move but it did its job of turning eyes towards him.

Amid the notoriety encompassing the event, stories in Chinese media implied Sun’s businesses were involved in illicit projects and that he had been prevented from foreign travel. Sun denied all allegations and showed him to be in the US at the moment.

Crypto’s golden boy’s problems did not end there. BitTorrent founder and current Chia CEO Bram Cohen did not seem too happy with Justin in his interview with Decrypto media.

To these allegations, Sun replied:

“I totally understand he wants his money, but right now it has nothing to do with me.”

To clarify his position, Cliff Edwards, the Tron Foundation’s director of global communications, told:

“Justin signed the release on Monday, and disbursements are now in the lawyers’ hands,. As you know with escrow, there’s no way for Justin to claw money back out of it, unless there was a legal reason to do so.”

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