MatchaBar Energy Drink Bottle “Matcha Can Explain Bitcoin to your Uncle Chuck”

What’s the New Drink That is Bringing Attention to Bitcoin?

Bitcoin and the cryptocurrency world are constantly looking to publicize their industry to make it less intimidating and more mainstream. However, without any potential connection to this kind of digital asset, one product that seems to want to make a statement is a new drink called MatchaBar.

MatchaBar is primarily an energy drink, using the nutritional benefits of ceremonial-grade Matcha for consumers. The company was established at a café by the same name in 2014, launching the bottles worldwide two years later as part of their Japanese family business.

To advertise these drinks, the bottles feature different sayings, much in the same way that Dove puts inspirational messages on their chocolate wrappers, or that VitaminWater describes their sassy flavors. The original MatchaBar flavor features the following statement: “Original Matcha can explain bitcoin to your Uncle Chuck.”

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"Matcha is the essence of life, and life is the essence of matcha"- Derek Zoolander. Now 2 for $5 at @wholefoods #matchabar

A post shared by MatchaBar (@matchabar) on Aug 17, 2018 at 12:11pm PDT

Though there does not appear to be any way to purchase products with Bitcoin, or even any other references to the digital asset, it is still making consumers take notice.