MDK, which is among the biggest Russian entertainment communities of over 20 million social media consumers, plans to make a new mobile app and to launch a brand new blockchain project. Their goal is to decentralize social media and enable participants to make cryptocurrency rewards for active content creation.
The company is creating the MDK community — a stage for electronic communications and trade that provides value to the creators, users, moderators, and companies, and coordinates their actions.
MDK has developed the platform where contributors can monetize their efforts and gain benefits for what they deliver. The project's idea would be to decentralize economic price and governance in social networking and share them among the users. The key target is to set up the new international digital mass industry. Hence, the project's key audience isn't restricted with the current players of cryptocurrency market, but aims to include broader audience of internet users.
What Is The MDK Token?
A total of 1 billion MDK tokens will be issued. They'll serve as an internal currency of the MDK application. Tokens will be gathered on the platform and distributed between the active contributors through an internal benefit system. Therefore, the MDK community members will be motivated to make quality content. It will draw more customers, advertisers and business service, driving the token value on a daily basis.
All purchases in the ecosystem will be drawn up by tokens. MDK users will have the ability to spend MDK Tokens on inner purchases, superior content, customizing and creating their profiles, boosting their content, and buying goods, services, and other precious assets provided by merchants and other members.
The key innovation is that common users aren't required to buy MDK Tokens. Rather, they can earn them by providing value to other members of their MDK community via content creation, curation and amplification in the MDK program.
MDK’s Content Creation Platform
Each user can create content and post it to their neighborhood community. The more interesting the content is, the quicker its score rises, and also the greater share of the benefits it receives. A Content localisation system enables even the novice founders to become celebrities and profit from tokens. Localisation also ensures that users get only relevant and up-to-date content.
Every user has a limited number of votes to use to appraise content posted by others. Using a Tinder-like model, the consumer acts as a moderator to upvote the content, skip it, or complain if they feel that the material is unacceptable.
Each post can be commented on, and comments which carry additional value can be searched by users. A part of the reward for this post is be distributed between the best comments.
MDK’s Internal Reward System
All purchases inside the application will be recorded in the internal register. Next, after deducting the commission of this program necessary to pay the operating expenses and also to promote the application, tokens will be moved into the consumers' reward fund.
An internal marketing exchange and content promotion options will be available. Those include sponsorship of thematic channels, articles contests, polls and surveys, brand missions, decals and in-app customization, as well as market for goods and services.
MDK’s Team and Advisors
The team including Roberto Panchvidze (CEO and co-owner of MDK) and Dmitry Aladyshev (co-founder of MDK), among others, have over 7 decades of expertise in in producing and distributing entertainment content in addition to community management.
Roberto Panchvidze has worked at MDK for more than 4 decades. Now he's head of Operational Management in the MDK group, and an expert in the discipline of creative endeavors.
Dmitry Aladyshev has established himself as a powerful serial entrepreneur.
The project is advised by Russian internet entrepreneur Pavel Vrublevsky, creator of RNP.com and international payment system Chronopay.com and Nariman Namazov, admin of famous imageboard 2ch.hk.
As part of the company’s vision, MDK seeks to revolutionize the way that content is created, distributed, and compensated for using blockchain technology. A complete description of the firm’s goals can be seen on the company's website.