MDL Talent Hub ICO – My Daily Life Entertainment TrustChain?

MDL Talent Hub – or simply MDL – is a new blockchain-based database platform designed to support the talent industry by making it easier for actors, models, and other talent to be listed in a central database that booking agents can then access to fill industry needs. MDL, currently in development, is holding a crowdsourcing event through an initial token sale (ITO). The presale of this ITO is currently active.

What Is MDL Talent Hub?

MDL was founded in 2017 by CEO Dmitry Doronin, COO/CFO Dmitry Timokhin, and CTO Roman Troneko. All three are Russian expats living and working in Shanghai, China. All three have several years of experience in working with China-based tech startups.

Besides this, there’s little in the way of solid information about the company. We’re assuming it’s based in Shanghai since its three principals listed are located there, but the companies these individuals have worked for have proven difficult to research. This is likely due to either language barriers or relative obscurity.

MDL Talent Hub Product

The MDL platform is yet to be fully developed, hence its crowdsourcing project. Once it is developed, it will serve as an aid for talent, booking agents, and content producers that are looking to interact with one another on projects. The platform will also provide the ability to collect feedback on talent, venues, clients, and similar organizations in order to help build reputation databases.

The MDL token pre-sale runs from December 12, 2017 through January 31, 2018. The token price during this time is $0.01 USD per MDL. Investors may purchase MDL tokens using BTC, BCC, ETH, ETC, SKY, WAVES, DASH, or Zcash. Interested parties will need to download the Waves digital wallet.

The date for the full ITO is yet to be finalized by MDL. However, it is stated that the price per token during the ITO will rise to $0.05 USD per MDL.

MDL Talent Hub Opportunity

The opportunity presented by MDL’s pre-ITO is, primarily, speculative, as all MDL tokens purchased during the pre-ICO will increase in value from $0.01 to $0.05. Past that, however, it’s unknown if the token will be traded on an open exchange. This could limit its usefulness, as this would then mean that MDL will only be usable within the platform’s closed environment.

The additional opportunities presented by the pre-ITO is that, eventually, MDL tokens will be used to make payments through the platform itself. This is, of course, of limited use unless you are a booking agent or you’re otherwise involved in the talent industry.

MDL Talent Hub Verdict

Honestly we’re not that sure about MDL as a platform. While the functionality described certainly seems to have potential to support the talent industry by establishing an immutable, transparent database, we’re unsure of the role that the token itself will play in this environment. This is made doubly confusing by the fact that there’s simply not enough information on the token’s use on the MDL website.

It’s true that the token itself is relatively cheap during its pre-ITO. A single US dollar does provide 100 MDL tokens, making it a good “penny stock” option for diversifying your crypto portfolio. However, with such a niche appeal there’s not much to say about whether your investment will ever amount to anything.

There are other issues with MDL, at least there are on a presentational level. The MDL website has obviously been written by a non-native English speaker, as the content is sometimes laborious and often grammatically incorrect. There’s not necessarily anything wrong with this, but it does exude an unprofessional air that may result in prospective investors not taking the project seriously – this could result in less market adoption of the token and eventually lead to poor performance as a speculative asset.

Unfortunately, we see MDL as not going very far. You can, of course, still invest; as always, we recommend you never invest an amount of money, either in fiat currency or in cryptocurrency, that you can’t afford to lose.

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