Measure Protocol Blockchain and Cannabis Data App Broccoli to Establish a Research Community


Measure Protocol, blockchain-centered data marketplace has partnered with cannabis data app Broccoli to create a research community to survey and educate people on cannabis use. The research community to be created would be responsible for surveying people, get feedback, collect data and create a report on cannabis use.

The research would be dedicated to creating awareness, and debunk several misinformation and myths circulating in the public domain by availing the research data to the common community.

Blockchain technology is making headway in almost every other industry be it agriculture, healthcare, shipping, supply-demand and many more. Similarly, cannabis is one industry where blockchain has seen several implementations from the stakeholders of the area.

Phillip Olla, co-CEO of Audacia Bioscience, the parent company behind data app Broccoli believed DLT would enable them in collecting data transparently from the users, and the research reports based on data would help them bring out the true benefit of cannabis use which will ultimately help them bring it to the mainstream. He commented,

“It's time to bring cannabis to the mainstream. Part of achieving this goal means gathering insights from cannabis users, making them feel welcomed and heard. The measure allows us to do this by providing a blockchain-enabled, fully developed ecosystem so we could ramp up faster, more efficiently, and with confidence. Our new online community is based on transparency, inclusivity, and credibility – all things that are incredibly important to our audience.”

Blockchain Implementation in the Cannabis Industry

The cannabis industry has seen many use cases of the blockchain technology in the past couple of years, where firms like Aeternity revealed its plans of using blockchain for the supply chain management and tracking of Montevideo-based medical and recreational cannabis producer Uruguay Can.

TruTrace Technologies Inc., a blockchain tech company teamed up with Deloitte which is an auditing company, can trace products from when it is planted to the time when its product is sold, in order to assure quality and provide information to retailers and consumers on where their product has come from, how it was grown and harvested.

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