Today we are going to review a new blockchain company which offers solutions to the advertising industry. The name of the company is MetaX.
What is MetaX?
MetaX is a blockchain company whose main objective is to create blockchain-based protocols for decentralized applications (dapps) which will be used by the digital advertising industry. Powered by adChain, a blockchain created specifically for this purpose, the MetaX platform provides its clients with a scalable solution for the verification and the tracking of advertising impressions and data.
The MetaX platform also gives publishers total control over their abilities to retain their rights and integrity and it gives them the full value of their content. This way, the platform can work well for both the publisher and the advertiser.
The core team of the company is made by people who have years of experience with the blockchain and the advertising industry. Ken Brook (CEO), Alanna Gombert (global CRO) and Edwin Cheung (senior software engineer) are the key people of the company.
This platform already has two important partners: Consensys and Microsoft. With partners like these, you just know that the company is set for being successful in the long term.
How Does MetaX Work?
MetaX has transparency all the way. Every part of the transactions are public and the information used by the company is stored on the blockchain, so you can be sure that this is a trustworthy company. It can also be used to expose frauds and blacklist people, neutralizing the potentials of any type of fraud causing damage to your plans.
This level of transparency is good for auditing the money you spent because the blockchain technology allows you to create a comprehensive audit trail about every little step or transaction involving your ad campaign and the impressions that it caused on people.
This company is secure and it uses protocols for protecting both the advertiser and the publisher. They can make big transactions without having to worry about any type of problem or interference. Every transaction uses cryptography and data protection measures.
Advertisers can use MetaX for smarter buying because the company will help them to choose the best options. They will be able to spend more on actual media and will be able to maximize their budget by retaining the price integrity of the impressions and avoiding manipulation.
Publishers can use the company to maximize their discoverability by other companies, reduce the money that they spend and get real-time insights which come directly from the blockchain.
You can also integrate your platforms with MetaX easily and use the scripts of the program as you see fit because the protocols are open source.
How to Invest in MetaX?
At the moment, MetaX does not have an Initial Coin Offering (ICO) planned or anything of the sort, but you can contact the company and hire its services if you are a publisher or an advertiser and you are interested in the MetaX platform.
The MetaX Verdict
Is MetaX a good option for you? If you are an advertiser or a publisher and you are looking for a service that can be both safe and easy to use, there is a good chance that MetaX might be an interesting choice for you to maximize your profits and get a better return on investment when you advertise, for instance.
This company can give you access to many interesting features, but it also a very new company, so you would be doing a smart move if you waited some time to see what the future of MetaX offers to you. The company still has plenty of space to grow and get bigger, so it would be a good idea to keep an eye on MetaX even if you are not that much interested right now to see how the future of the company develops.
Now that you are well informed about MetaX, you can either use the services provided by this company or pick another one, the choice is all yours. We can offer many interesting options for you, as there are many companies which deal with both advertising and the blockchain technology on our blog, you just have to browse it and look for the best ones.