Microsoft and Telefónica to Explore the Use of New Technologies Like Blockchain and 5G


Business is built on innovation. Those that miss this crucial step usually don't have the luxury of regretting it. This is more so the case in industries that are primarily dependent on technology. Thus, at a recent meet in Spain, Telefonica and Microsoft. announced that they will be setting up a collaborative effort to work on various innovative efforts.

Talking about their partnership, the chairman and CEO of Telefonica, José María Álvarez-Pallete, said,

“Telefónica is applying cutting-edge technology to its ongoing transformation, pioneering virtualization and the use of software to develop smart, liquid networks. Specifically, we are really excited to work with Microsoft to further harness the power of Azure. This agreement strengthens our relationship and our common beliefs.”

The two companies are looking to build on Azure Cognitive Services for better customer engagement and business processes. This service is already used by Telefonica in Aura, their native system that is embedded in everything from their mobile apps to pay tv services and even their many call centers. The idea is to now expand this for use in other fields such as social media and web services as well as gear it towards employee and supplier-facing channels.

Furthermore, there are plans to work on a Home as a Computer (HaaC) service which will link the Azure Cognitive Services and Azure AI services with other Telefónica services. This major drive is with the idea to link and sync applications that will allow the user to seamlessly interact with multiple devices, in everyday life.

Yet, the bit that drew everyone's attention was the plans to work on identifying opportunities for using Artificial Intelligence and “other disruptive technologies”. These will include the use of 5Gand edge computing. Most importantly blockchain was also included in the same breath. The partnership plans to create a joint working team that will explore these ideas to optimize the company's network and work to reduce costs.

Microsoft is no stranger to this immerging technology. Blockchain on Azure has already been a feature for a while. Their cloud services look to simplify development by cutting development time and offering preconfigured networks and infrastructure. It also comes with prefabricated tools to validate a host of scenarios for it.

Finally, the company has been steadily incorporating the tech for many of their clients and even their own services. For example, Xbox already makes royalty payments to game publishers using this as does Webjet which uses it to reconcile its payments. A final show of faith comes from the fact that the NASDAQs blockchain market is powered by Microsoft Azure.

The association of one of the largest telecommunications companies in the world and a computer behemoth can only augur well for a blossoming industry such as blockchain. With Microsofts digital experience and Telefonica's customer outreach, there is a real possibility for cryptos to present a case for themselves; or at the very least introduce themselves to the general masses in a palatable way.

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