Miracle Whip Announces Whip Coin Marketing Gimmick, But Someone Took It Way Too Seriously


Miracle Whip Launches “Initial Condiment Offering” Whip Coin Marketing Gimmick

Mayonnaise-like brand Miracle Whip jumped into the crypto industry earlier this week with a cute tweet about launching an “Initial Condiment Offering” for their Whip Coin.

The tweet was retweeted 35+ times and favorited 340+ times. It was a funny little marketing gimmick, and most of the crypto community laughed and moved on.

One man, however, didn’t just laugh and move on. One man was such a fan of the Whip Coin idea that he decided to mint the world’s first Mint Coin. Zach Kromer (@Astro_Zach) responded to the tweet saying:

“Actually…I’m gonna 3D print that…”

Miracle Whip quickly responded, claiming that they would send him a couple jars of Miracle Whip if he did 3D print Whip Coin. The company exchanged several other tweets and DMs with Zach before something amazing happened: Zach spent hours designing Whip Coin on his computer before running the design through his 3D printer.

After hours of work, Zach’s journey was complete. He had minted the first ever physical Whip Coin. He posted a picture of the Whip Coin in a tweet:

We have to admit, Whip Coin looks pretty good. It resembles the bitcoin logo of a gold coin with random dots and lines in a circular fashion. Instead of a B at the center of the coin, however, Whip Coin has a stylized “M” and “W” for Miracle Whip.

In a follow-up tweet, Zach posted Whip Coin alongside other physical currencies. It’s about the size of a US one dollar coin.

We assume Zach now gets a lifetime supply of Miracle Whip – or at least the two jars initially promised by the Kraft condiment’s social media team. Miracle Whip responded to Zach’s Whip Coin picture saying, “Epic…We have the best fans”

As far as we can tell, this wasn’t a next-level marketing gimmick where Miracle Whip had previously conspired with Zach to create an “authentic” social media interaction. Instead, Zach genuinely appears to be a 3D printing aficionado who also enjoys mayonnaise-like condiments. The Kraft social media marketing team really lucked out here.

Zach eventually printed six more Whip Coins and sent them off to Miracle Whip headquarters. We assume the Miracle Whip social media team is keeping them proudly on display as evidence that they can get people on the internet to care about mayonnaise on the internet.

The entire story has been bundled into a Twitter Moment you can view here.

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