MLB Baseball Team LA Dodgers’ Crypto Night Gives 20,000+ People First-Ever Crypto Bobblehead Giveaway
On September 21, Los Angeles Dodgers hold their Digital Bobblehead Night. During a game against the San Diego Padres, 40,000 fans had the chance to download a crypto token with Clayton Kershaw, Justin Turner or Kenley Jansen.
Apparently, this is the first crypto giveaway promotion in the Major League Baseball and in any other sport around the world. This has been informed on September 7, in an official press release uploaded by the MLB.
The first 40,000 received a card with a unique code and information that redirects to a website where users can download a bobblehead into their Ethereum wallet. In order to make it fair, there is an equal number of Kershaw, Turner and Jansen codes distributed at the stadium gates.
Lon Rosen, Dodger Executive Vice President and Chief Marketing Officer, said:
“We’re excited for our first-ever Crypto giveaway, and to explore an entirely new marketplace with our fanbase. We hope this piques the interest of Dodger fans, and will help launch a new age of digital collectibles and promotions.”
Once the player is on their wallets, users can trade the bobbleheads in different marketplaces. Users can also interact, see and use their bobbleheads when they want.
Users are the real owner of the assets since they have been issued through the blockchain. There are no more copies of these bobbleheads. In this case, Ralph Esquibel, Dodger Vice President of Information Technology, says that users do really own these assets and there is no centralized authority that controls them.
Back in August, the Blockchain startup Player Tokens, announced that the company signed a deal with the MLBPA in order to offer officially licensed digital tokens of major league players. Blockchain technology is being used in several companies to enhance different processes.
“When I look at blockchain, I consider it a general purpose technology. What I consider a general purpose technology are those basic milestones that other technology utilizes,” commented Esquibel.
In the future, blockchain will have a deep impact in the whole sport industry as it is already having in the collectibles industry.