Today we will review Mom.Life, a company which has an interesting idea, developing a digital economy for moms.
What is MomLife?
MomLife is a company which designed a mobile messenger and a social network specifically for moms. This company uses a native digital currency as a way to pay for services on the app and it works on the pillars of monetization of content creation and mutual support for mothers.
This platform will be directly incentivated by the engagement and support of the users (the moms) and advertising by brands and commerce and media. The CEO and co-founder of the company is Sergey Shenderov, which is one of the co-founders of Babyblog, an important parenting blog in Europe. He has experience with parenting blogs and international capital markets.
Another important figure of the company is Andrey Solovyev, head of product. He is also a co-founder of Babyblog and is a serial entrepreneur with a background in technology. Both of the two heads of the company are working together for a long time. The company has over 20 employees on San Francisco, Prague and Moscow.
Mom.Life was created in 2014 by Andrey Soloviev and Sergey Shenderov and it has more than 40 million unique visitors, making it one of the most important social networks of its niche. Most of these users are pregnant women or mothers and most of them are located in Russia, the United States, Europe or Japan.
Now, the company is launching its own cryptocurrency, Bloom tokens, to help in the monetization of this content platform for moms. As many moms are stay-at-home moms, the monetization of the site might enable them to make some extra cash and have more financial independence.
Some of the key brands already working with Mom.Life are Reckitt Benckister, Johnson & Johnson, Pfizer, Nestle, Danone, Bayer, Philips and Heinz.
How Does MomLife Work?
Mom.Life is a social network which has a high engagement and generates many posts. It is perhaps one of the biggest sources of parenting blog posts on the world and it is a leader in content generation. This makes it an interesting platform for the use of blockchain technology and the creation of a cryptocurrency to monetize the content of the site.
The monetization will help moms which want to help companies and earn money in exchange. Bloom tokens will be the only payment unit on the site and they will form an internal marketplace for moms.
Moms will be able to earn tokens from brand and third parties (by promoting and creating content), as when they perform activities which contribute to the community or by their engagement. After that, they will be able to exchange their tokens for cryptocurrency or fiat currency on exchanges or to use it on the site.
If they decide to use the tokens on the site, they can buy gifts, goods and services that will be offered on the Mom.Life marketplace. Bloom tokens will be based on the Ethereum blockchain and the company will use smart contracts.
How to Invest in Mom.Life?
The main way to acquire Bloom tokens to use in Mom.Life will be during the Initial Coin Offering (ICO). At the moment, the company did not reveal much information about how the ICO will work. This means that you will have to wait until Mom.Life releases this information to know how to invest.
At the moment of this report, the company did not set a date for the ICO, the price of the token neither the cryptocurrencies that you can use to buy it (but you will probably be able to use Ethereum, as almost all of the Ethereum-based ICOs accept it).
The MomLife ICO Verdict
Is MomLife ICO Bloom token a good investment? It is too early to tell, unfortunately, so we can only speculate about it at the moment. If we do not know the price and more information about the sale, it is hard to say how much of an investment it would be to acquire the company’s Bloom tokens.
What we can tell is that Mom.Life is a huge platform which already has millions of users, so it will hardly flop and that is more than you can say about a big part of the companies having ICOs right now, so this is a huge positive point for people who want to invest in Mom.Life.
It is still too early to decide if you are going to invest, but if you are already interested in investing in Mom.Life, you can follow our blog to read updated of this company as soon as they are announced. We review many other companies, too, so you can invest in them right now if you want.