Morning Brew Replaces Gold with Bitcoin Because Simply Put It’s “Noteworthy”

“We think our Markets section will be more relevant with bitcoin in it,” says the daily newsletter with over 2.5 million traffic.

“The time has come,” announces Morning Brew as it adds Bitcoin to its markets section and removes gold.

The daily newsletter website with over 2.5 million visitors gives its subscribers a stock market recap every morning, a few short briefs on the most important business news of the day, and a small section with lifestyle content.

On Tuesday, the company announced that they have “finally” added Bitcoin because “Simply put: Its price is noteworthy.”

It then goes on to note how the flagship cryptocurrency has grown tremendously as an asset over the last decade. During this time, it has been “earning wider acceptance among Fortune 500 companies, institutional financial firms, and individual investors alike,” it says.

“We think our Markets section will be more relevant with bitcoin in it.”

This makes sense given that the price of Bitcoin has risen about 14.5x from the March 2020 low, surging to a new ATH of nearly $62,000 this month. Up more than 100% YTD, BTC is currently trading around $58.7k.

On the other hand, gold is down 9.56% this year so far, currently at $1,685 per ounce.

The precious metal along with oil has been removed from their market’s section to make space for Bitcoin and a “flex” spot which any stock can take, it could either be a tech stock or “Dogecoin (DOGE),” whichever asset made a notable move the day before.

Morning Brew has also put Bitcoin in its bio and clarifies that this in no way is an endorsement of BTC rather simply recognition that finance is changing just like anything else, and they want their newsletter to reflect that.

“All these changes were made to make the market data you read in the morning, more relevant, more timely, and more useful Now go ahead and party on bitcoin bulls, the day is yours,” it concluded.

In other news, Chipotle is also promoting Bitcoin, putting it in its bio and tweeting “bitcoin anyone?” which apparently is part of their “Burritos Or Bitcoin” giveaway of $200,000 to celebrate National Burrito Day, making Chipotle the first U.S. restaurant brand to offer a cryptocurrency giveaway to consumers. Or it could be an elaborate April Fools day prank since the contest takes place on April 1st. But either way, it is drawing a lot of attention to Bitcoin.

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